Traditional Folk Media for Environmental Communication and Preservation in Guna Community, Amhara, Ethiopia

This study focused on the assessment of folk media aimed at Environmental Communication (EC) in the Guna Community and suggested the dominant Guna Community folk media for environmental communication and preservation to conserve Mount Guna. Guna Mount is the home of different biodiversity and the tower of water, but it is becoming degraded. Folk media are operative in environmental communication and preservation. They have the power to transmitted environmental messages that incorporate cultural values, beliefs, and attitudes with societal needs. Folk media are locally oriented, easily accessible, flexible, portable, inclusive, and relatively inexpensive. A qualitative research approach was employed for this research. Ethnographic research design, snowball, and purposive sampling techniques were used to select the respondents. The researchers were gathered the data through in-depth interviews, focus group discussion, and observation. For this survey, 16 FGDs, 45 individual in-depth interviews, and participant observation were employed. Guna community has unique and indigenous folk media that use as a source of entertainment, information, and education. Their folk music, songs, dances, campfire storytelling, traditional motifs, fairs, and festivals, and folk poems are the dominants. Using folk media for operative ecology preservation is vital in the form of EC that inspires and develops positive behavior in the community by educating about environmentalism in the method of facilitating environmental issues incorporating the latest message. Finally, we recommended some folk media for developmental activities that use inform of advocacy regarding recommended reasons