Impact of Exposure to Mass Media on Utilization Modern Contraceptive Among Adolescent Married Women in Ethiopia: Evidence from EDHS 2016.

Introduction: More than one billion of world population was adolescent age group. Adolescent are high risk of unwanted pregnancy related to pregnancy is preventable. This complication can be preventing by use of family planning method. One of the challenges to use family planning was lack of information about contraceptive.ObjectiveThe objective of this study was to assess the impact of mass media on use of modern contraceptive among adolescent in Ethiopia, 2016 E.C.MethodsThis study conducted based on Ethiopia demographic and health survey 2016 data which was cross-sectional study design. EDHS adolescent married women sample size used was 588. The data were analyzed using propensity score matching and recursive biprobit probit model to determine impact and factor associated with mass media exposure on modern contraceptive utilization.ResultThe magnitude of modern contraceptive utilization among adolescent married women age group 15-19 years was 31.8 %. Expose to family planning message has 16.8%, 13.2%, 17% and 21.9% more likely to use modern contraceptive than unexposed to mass media message. In this study significant factor affect modern contraceptive use include exposure to mass media message family planning, residence, wealth index, exposed to TV message, radio message and magazine message.ConclusionsThis study shows magnitude of contraceptive utilization was low and it might be due to lack of information about family planning. Therefore policy maker and concerned body should consider mass media to integrate family planning program.