Discovering the Dynamics and Impact of Motorcycle Tourism: Insights into Rural Events, Cultural Interaction, and Sustainability

The central objective of motorcycling is the journey, where being on the road becomes the focus (e.g. OMT, 1944). Its link to tourism is deeply rooted in the experience of travelling long distances to discover exceptional places, offering a mix of unforgettable moments and a sense of freedom. This study aims to fill gaps in previous research on motorcycling by focusing on small-scale events and rural areas, analysing the influence of socio-demographic variables, emphasising cultural interaction and sustainability, and considering the gender perspective. These contributions provide new perspectives and data that can inform policies, marketing strategies and sustainable practices in motorcycle tourism. In addition, the work serves as a model for future studies in other regions or tourism contexts, expanding knowledge in the area. A bibliometric analysis of management publications from the Web of Science Core Collection focusing on tourism, motivation, rural areas and motorcycles was carried out using VOSviewer software. Structured questionnaires were distributed face-to-face at rural motorcycling events and the data were analysed using statistical methods, namely principal component analysis and logistic regression. Despite the traditional male supremacy of motorcycling, the growing participation of women is converting these standards. This research explores the gender dynamics within motorcycling, highlighting the barriers women face and their aspirations for equality. Overall, the study improves perception of the dynamics of motorcycling, its impact on rural areas and the motivations of motorcyclists, providing vital information for this niche market.