Abstract
The development of computers and the Internet has transformed our lives beyond recognition. Learning, working, shopping, and navigating while driving have all evolved significantly compared to just a few years ago. This study explored the relationship between attitudes toward physical activity in the real world and attitudes toward activity in the digital environment. We examined the relationship between attitudes toward learning, working, navigating, and receiving services in online (digital) environments and those in physical environments. The study utilized self-report questionnaires to assess the attitudes of participants. A negative relationship was identified between attitudes toward traditional classroom learning and attitudes toward learning in a digital environment. This finding indicates that the two types of classrooms are perceived as distinct environments rather than as a single unified space. A negative relationship was identified between attitudes toward office work and those toward remote work. This finding indicates that the two work environments are perceived as distinct rather than as a single environment. A negative relationship was also identified between attitudes toward navigation without computers and attitudes toward navigation using computers. This finding indicates that the two navigation environments are perceived as distinct rather than a single environment. In contrast, a positive relationship was identified between attitudes toward services provided through digital means and those provided by human agents. This finding suggests that the service experience delivered through digital channels is similar to that provided by human agents.
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