The Implication of COVID-19 Pandemic on Banks Marketing Preferences

The COVID-19 pandemic has hastened the changes to the patterns of service delivery worldwide. This study examines the marketing preferences of the banks in Bangladesh in the COVID-19 pandemic. It undertakes a survey of bank personnel in the marketing departments identifying strong differences in the expectations of marketing formats in the pre-pandemic and present periods. The analysis revealed strong demographic differences of preference between older and younger marketing personnel in the banks and between Islamic and Conventional banks. The findings are a wake-up call for the policymakers of the banks and have implications for formulating alternative marketing strategies in the future.