INFLUENCE OF ARISE TV MORNING SHOW PROGRAMME ON VOTER EDUCATION IN MAKURDI METROPOLIS

This study assessed the influence of Arise Tv Morning Show Programme on voter education in Makurdi Metropolis. It was guided by four research questions. Descriptive survey research design was used for the study. The sample for the study was three hundred and eighty-five (385) respondents across the ten (10) council wards in Makurdi Local Government Area. Data was obtained through a structured questionnaire. The items in the questionnaire were developed and directed towards the objectives of the study and meant to answer the research questions. Findings emerging from the study showed that Arise Tv Morning show programme has a wide coverage of audience in the study area, educating her audience on issues of PVC collection and the voting procedure. Arise TV achieved this by organizing debates for the candidates and inviting guests to speak on political matters. The Morning Show Programme was seen to have great influence on voter education in the study area. based on the findings, recommendations were made among others that the National Broadcasting Commission should award television channels that help in airing political programmes which are educative in nature. This will intensify productive competition among national and local television channels to bring quality voter education broadcasts.