UTAUT Factors Influencing Perception & Behavioral Intention of Learners & Lecturers Towards Adoption of Online Classes During COVID-19 Pandemic

In the advent of COVID-19, an institution revisits the revised UTAUT (Unified Theory of Acceptance & Use of Technology) in its interest to identify factors that encourage positive perception and behavioral intention towards studying online classes among its undergraduate learners and university lecturers. In doing so, a non-experimental, non-probabilistic, quantitative study gathered online surveys from voluntary 580 samples. Data was later evaluated through the Exploratory Structural Equation Model (ESEM). Results suggested that Performance Expectancy & Facilitating Conditions influenced Attitude , and Effort Expectancy & Social Influence influenced Behavioral Intention – in both groups. Performance Expectancy over Behavioral Intention and Social Influence over Attitude were especially significant among learners; while, Effort Expectancy on Attitude was particularly significant among lecturers. Also, surprisingly, a disconnect among Facilitating Conditions & Behavioral Intention ; Attitude & Behavioral Intention were shown in this study. Practical implications on technology acceptance would contribute significantly towards better adoption of online classes during this pandemic.