Thematic Analysis and Sentiment Evolution of Online Public Opinion on Hangzhou Asian Games: The Case of Sina Weibo

Thematic Analysis and Sentiment Evolution of Online Public Opinion on Hangzhou Asian Games: The Case of Sina Weibo | Research Square window.SnipcartSettings = { analytics: { enabled: false } }; (function() { var accessVector = localStorage.getItem('access_vector') || ''; window.dataLayer = window.dataLayer || []; if (accessVector) { window.dataLayer.push({ user: { profile: { profileInfo: { snid: accessVector } } } }); } })(); (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-K279D39R'); Browse Preprints In Review Journals COVID-19 Preprints AJE Video Bytes Research Tools Research Promotion AJE Professional Editing AJE Rubriq About Preprint Platform In Review Editorial Policies Our Team Advisory Board Help Center Sign In Submit a Preprint Cite Share Download PDF Article Thematic Analysis and Sentiment Evolution of Online Public Opinion on Hangzhou Asian Games: The Case of Sina Weibo Wen Che, Mingze Gao, Shenghua Qi This is a preprint; it has not been peer reviewed by a journal. https://doi.org/ 10.21203/rs.3.rs-4598569/v1 This work is licensed under a CC BY 4.0 License Status: Posted Version 1 posted You are reading this latest preprint version Abstract It is of great significance to study the emotional evolution characteristics of significant sports events, to understand and master the changing law of online public opinion topics, to increase the attention and influence of sports events, to promote the dissemination of sports culture, and to correctly guide the direction of online public opinion on sports events. By dividing the life cycle of "Hangzhou Asian Games" microblog topics, using the LDA topic model and SnowNLP sentiment analysis, we mined the topics of online public opinion, analyzed the characteristics of public sentiment, and portrayed the sentiment evolution of "Hangzhou Asian Games" microblog topics in three dimensions: time, space and gender. The results show that Sina Weibo users are mainly optimistic about the topic of "Hangzhou Asian Games." The economically developed provinces in the southern and eastern regions are more optimistic about the topic than the economically less developed provinces in the western and northeastern regions, with higher user participation. In each life cycle, the emotional focus and emotional tendency show positive emotion>neutral emotion>negative emotion, and there are differences in the public opinion attention and emotional state of different topics in different periods, regions, and genders. Compared with other public opinion events, the emotional change of sports events public opinion is distinctive and unique, and its emotional evolution process is closely related to the development of different themes at different phases of sports events. Humanities/Cultural and media studies Social science/Cultural and media studies Hangzhou Asian Games online public opinion sentiment evolution theme analysis cross-dimensionality Full Text Additional Declarations (Not answered) Cite Share Download PDF Status: Posted Version 1 posted You are reading this latest preprint version Research Square lets you share your work early, gain feedback from the community, and start making changes to your manuscript prior to peer review in a journal. As a division of Research Square Company, we’re committed to making research communication faster, fairer, and more useful. We do this by developing innovative software and high quality services for the global research community. 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Also discoverable on Platform About Our Team In Review Editorial Policies Advisory Board Help Center Resources Author Services Accessibility API Access RSS feed Manage Cookie Preferences © Research Square 2026 | ISSN 2693-5015 (online) Privacy Policy Terms of Service Do Not Sell My Personal Information {"props":{"pageProps":{"initialData":{"identity":"rs-4598569","acceptedTermsAndConditions":true,"allowDirectSubmit":true,"archivedVersions":[],"articleType":"Article","associatedPublications":[],"authors":[{"id":319226847,"identity":"12d238da-838b-4c45-9c94-503e612a5c73","order_by":0,"name":"Wen Che","email":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAZAAAAAyAQMAAABI0h/eAAAABlBMVEX///8AAABVwtN+AAAACXBIWXMAAA7EAAAOxAGVKw4bAAAA2klEQVRIiWNgGAWjYLACxgYGBn4GhgQgk5kELZINJGsxOABmEqFFfnbzAYafO2wSN99IePaAocI6sYH97AG8WgzuHEtg7D2TlrjtRkK6AcOZ9MQGnrwE/FokcgyYGdsO5wK1pEkAGYkNEjwG+B02I/8DUMv/3M0zQFr+EaGF4UYOA1DLgdwNEiAtDURoAfrFgLG3Lbl+xpkHaRIJx9KN23hyCDhsdvMDhp9tdsb87TlpEh9qrGX72c8QcJgEA/sPCIsnARyZbPjVg7XAAPsBgopHwSgYBaNgZAIAqTpF8eTlGMUAAAAASUVORK5CYII=","orcid":"","institution":"University of Jinan ,China","correspondingAuthor":true,"prefix":"","firstName":"Wen","middleName":"","lastName":"Che","suffix":""},{"id":319226848,"identity":"b28ee82f-9fe6-44d7-a409-f70a0480cc4a","order_by":1,"name":"Mingze Gao","email":"","orcid":"","institution":"University of Jinan ,China","correspondingAuthor":false,"prefix":"","firstName":"Mingze","middleName":"","lastName":"Gao","suffix":""},{"id":319226849,"identity":"47ec1f83-c4e5-418d-8446-70842df6d2ef","order_by":2,"name":"Shenghua Qi","email":"","orcid":"","institution":"University of Jinan ,China","correspondingAuthor":false,"prefix":"","firstName":"Shenghua","middleName":"","lastName":"Qi","suffix":""}],"badges":[],"createdAt":"2024-06-18 08:40:06","currentVersionCode":1,"declarations":"","doi":"10.21203/rs.3.rs-4598569/v1","doiUrl":"https://doi.org/10.21203/rs.3.rs-4598569/v1","draftVersion":[],"editorialEvents":[],"editorialNote":"","failedWorkflow":false,"files":[{"id":60277010,"identity":"21c44302-6445-4fb3-add5-ee29e321cfb9","added_by":"auto","created_at":"2024-07-15 05:36:10","extension":"pdf","order_by":1,"title":"","display":"","copyAsset":false,"role":"manuscript-pdf","size":926363,"visible":true,"origin":"","legend":"","description":"","filename":"ThematicAnalysisandSentimentEvolutionofOnlinePublicOpiniononHangzhouAsianGamesTheCaseofSinaWeibo.pdf","url":"https://assets-eu.researchsquare.com/files/rs-4598569/v1_covered_797534e0-714f-4777-9980-08fa4b599902.pdf"}],"financialInterests":"(Not answered)","formattedTitle":"\u003cp\u003e\u003cstrong\u003eThematic Analysis and Sentiment Evolution of Online Public Opinion on Hangzhou Asian Games: The Case of Sina Weibo\u003c/strong\u003e\u003c/p\u003e","fulltext":[],"fulltextSource":"","fullText":"","funders":[],"hasAdminPriorityOnWorkflow":false,"hasManuscriptDocX":false,"hasOptedInToPreprint":true,"hasPassedJournalQc":"","hasAnyPriority":true,"hideJournal":true,"highlight":"","institution":"","isAcceptedByJournal":false,"isAuthorSuppliedPdf":true,"isDeskRejected":"","isHiddenFromSearch":false,"isInQc":false,"isInWorkflow":false,"isPdf":true,"isPdfUpToDate":true,"isWithdrawnOrRetracted":false,"journal":{"display":true,"email":"[email protected]","identity":"researchsquare","isNatureJournal":false,"hasQc":true,"allowDirectSubmit":true,"externalIdentity":"","sideBox":"","snPcode":"","submissionUrl":"/submission","title":"Research Square","twitterHandle":"researchsquare","acdcEnabled":true,"dfaEnabled":false,"editorialSystem":"","reportingPortfolio":"","inReviewEnabled":false,"inReviewRevisionsEnabled":true},"keywords":"Hangzhou Asian Games, online public opinion, sentiment evolution, theme analysis, cross-dimensionality","lastPublishedDoi":"10.21203/rs.3.rs-4598569/v1","lastPublishedDoiUrl":"https://doi.org/10.21203/rs.3.rs-4598569/v1","license":{"name":"CC BY 4.0","url":"https://creativecommons.org/licenses/by/4.0/"},"manuscriptAbstract":"\u003cp\u003eIt is of great significance to study the emotional evolution characteristics of significant sports events, to understand and master the changing law of online public opinion topics, to increase the attention and influence of sports events, to promote the dissemination of sports culture, and to correctly guide the direction of online public opinion on sports events. By dividing the life cycle of \"Hangzhou Asian Games\" microblog topics, using the LDA topic model and SnowNLP sentiment analysis, we mined the topics of online public opinion, analyzed the characteristics of public sentiment, and portrayed the sentiment evolution of \"Hangzhou Asian Games\" microblog topics in three dimensions: time, space and gender. The results show that Sina Weibo users are mainly optimistic about the topic of \"Hangzhou Asian Games.\" The economically developed provinces in the southern and eastern regions are more optimistic about the topic than the economically less developed provinces in the western and northeastern regions, with higher user participation. In each life cycle, the emotional focus and emotional tendency show positive emotion\u0026gt;neutral emotion\u0026gt;negative emotion, and there are differences in the public opinion attention and emotional state of different topics in different periods, regions, and genders. 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