Participants’ motivations to contribute to biodiversity citizen science projects

The public participation in scientific projects (citizen science) is significantly increasing specially with technology developments in recent years. Volunteers play an essential role in citizen science projects, therefore understanding their motivations, and understanding how to sustain them to keep contributing to the project are of utmost importance. This paper presents the analysis of volunteers’ characteristics and their motivations to contribute to a citizen science project, which aims at encouraging citizens to take action for biodiversity. The results from the online survey illustrate that people are more motivated by intrinsic nature-related motives rather than extrinsic motivations.