Understanding the Monthly Profitability Trends of Selected Jamaican based Micro-Sized Enterprizes during the Novel COVID-19 Pandemic

It is desirable and essential that enterprizes attain and maintain profitability. Research suggests that this phenomenon can guarantee enterprizes growth and long-term success. The primary purpose of this inquiry was to understand the monthly profitability trends of 5 micro-sized businesses in Jamaica during the economic downturn from April and October 2020 caused by the prevailing coronavirus pandemic. The owners of these five micro-sized enterprizes contributed data to this inquiry. One specific finding from this inquiry is that the businesses owners observed both a declining trend and a fluctuating trend in their monthly profits during the economic downturn caused by the prevailing Corona-19 pandemic in Jamaica. According to the micro-sized enterprize owners, they had to adjust their business hours and reduced operational costs to attain profitability during the economic downturn. Further research is needed to reveal the profitability trends experienced by small-sized, medium-sized, and large-sized enterprizes in Jamaica during this period.