Public Views during the COVID pandemic (PVCOVID): Final Report

This report summarises the findings of the public views during the Covid pandemic (PVCOVID) study, conducted between March 2020 and November 2022. PVCOVID included a longitudinal qualitative study of a cohort of members of the UK public, documenting in real-time their attitudes and experiences of the pandemic. The report documents people's experiences of, and compliance with, non- pharmaceutical interventions (NPIs) including lockdowns and social distancing, testing, contact tracing and self-isolation, facemask use, as well as their attitudes towards vaccines. Key lessons for the future include: Build trust in government and use trusted messengers; Tackle misinformation; Ensure rules and guidance are clear and consistent; Balance providing too much with too little information; and Provide greater support for social distancing and isolation, including emotional and mental health support.