Assessing International Tourist Satisfaction in Phu Quoc: Recommendations for Sustainable Ecological Economic Development

This study explores the factors influencing international tourist satisfaction in Phu Quoc, a premier destination in Vietnam. Utilizing the SERVPERF model, data from 196 respondents reveal that destination image, natural environment, and infrastructure significantly impact tourist satisfaction. Notably, the island's natural beauty and well-maintained infrastructure are critical drivers of satisfaction, outweighing the importance of cost. Based on these findings, the study recommends that local authorities and tourism businesses focus on sustainable development through an ecological economic model. This model emphasizes eco-friendly infrastructure, conservation of natural resources, and active community involvement. By implementing these strategies, Phu Quoc can enhance tourist satisfaction, ensure the quality of the visitor experience, and increase the likelihood of return visits, thereby sustaining its competitive edge in the global tourism market.