Crisis Communication, Anticipated Food Insecurity, and Food Preferences: Preregistered Evidence of the Insurance Hypothesis

While overconsumption of energy-dense foods contributes to climate change, we investigated whether exposure to climate change-induced food insecurity affects preferences toward such products. Humans’ current psychological mechanisms have developed in their ancestral evolutionary past to respond to immediate threats and opportunities. Consequently, these mechanisms may not distinguish between cues to actual food scarcity and cues to food scarcity distant in time and space. Drawing on the insurance hypothesis, which postulates that humans respond to environmental cues to food scarcity through increased energy consumption, we predicted that exposing participants to climate change-induced food scarcity content increases their preferences toward energy-dense foods, with this effect being particularly pronounced in women. Three experiments—including one preregistered laboratory study—confirm this prediction. Our findings jointly demonstrate that receiving information about food shortages distant in time and space can influence current food preferences in a potentially maladaptive way, with important implications for public health.