Information System Usage Behavior: Employees’ Identification, Gender, and Collectivism Perspective

We explore concurrent interactive effects by examining how employees’ cultural differences and gender interact with organizational identification to influence their adoption of a new information system (IS). Using social identity theory, we present an integrated model to understand the effect of organizational identification on employees' IS usage behavior through the mediation of attitude, along with the moderating role of gender and cultural orientations (i.e., collectivism). Data were obtained from 370 respondents working in different banks. The hypothesized model was tested using structural equation modeling. The results indicate that organizational identification positively influences employees’ adoption of new banking IS via the full mediation of attitude. Furthermore, both gender and employees' cultural orientation appear as important and significant boundary conditions of this process.