College Students Perception Towards Entrepreneurship During the Pandemic in Madurai City

The future is in the hands of the youth and with technology taking the fore-front in every aspect of life, it is clear that both have a pivotal role to play in the development of the economy, not just in Madurai City but also across the country and the globe. With the wave of uncertainty brought on by the Covid – 10 pandemic, now more than ever there is a need for youth to come up with sustainable ventures. In order for youth to utilize their full potential, they need to be able to incorporate and channelize their skills and available technology into a line of employment that brings about development on social, economic, and environmental levels. The 2011 census revealed that unemployment rates were greater among literates in urban areas in comparison to illiterates. This reveals that the need of the hour is for entrepreneurship to develop at the college level or even earlier. This descriptive analytical paper deals with how the perception of college students in Madurai City has been changed as a result of the global pandemic. It also identifies the challenges that college students have faced in their pursuit of entrepreneurship as a result of the pandemic.