FinTech Impact on Sustainable Entrepreneurship Through the Mediating Role of Diverse Workspace, National Cultural Values, and Ethnic Particularities

This paper explores the intervening role of corporate culture’s activities and initiatives in corporate blockchain transformation. There is always an explicit requirement for entrepreneurship to be responsive to change in technological agility for ESG (Environmental, Social, and Governance) performance success. Furthermore, blockchain disruptive functionalities are particularly useful in geographical areas, like the Western Balkans, (WB) where extended fraud and ethnic and cultural differences ask for transparent and trustworthy entrepreneurship. Additionally, in WB, cultural, social, and DEI (diversity, equity, inclusion) corporate initiatives are a common and successful practice. Therefore, a question is raised, is there any correlation between Blockchain adoption (BCA) performance and corporate social and cultural initiatives in a mediating role? A serial mediation model was tested on a dataset of 630 WB and EU companies, and the research conceptual model was validated (CFA) and fit assessed (SEM). We found a statistically sound (significant, positive) correlation between BCA and ESG success performance, especially in the innovation and integrity ESG performance success indicators, when corporate social and DEI initiatives mediate. This study adds to the literature on corporate blockchain transformation, especially for organizations seeking investment opportunities in new international markets to diversify their assets and skill pool. Furthermore, it contributes to a deeper understanding of how DEI initiatives impact the correlation between business transformation and socioeconomic performance, which is referred to as the "social impact."