A Comprehensive Literature Review on Marketing Strategies Adopted by Various Industries in Local and Global Context during COVID-19 Era

Marketing tactics play an important role in accomplishing an organization's goals and objectives. In order to reach and engage target markets in an ever-changing landscape, marketing strategies must be developed in the twenty-first century. As a result, the goal of this research paper is to identify marketing strategies used by various industries in both the local and global contexts during the COVID-19 era. Furthermore, this study gives more information for marketers to flourish in their fields.