The Influence of Social Media Analytics on Businesses and Sports

The research conducted will convey the importance of data analytics. Data analytics is a process which involves all industries from the federal government to finance, sports, medicine, and other various industries. A company seeking assistance from a data analyst will need to provide past and present data to be cleaned and interpreted by this individual. The analyst will look for outliers to determine how they affect a company's operations management, supply chain, and inventory. This will lead to the analyst providing guidance to the corporation based on their findings. The knowledge gained from this research will show how managers can use data analytics to benefit their business by using social media to support marketing strategies, to monitor their advertisements (television, email, newsletter, etc.,.) and create content or services to a specific target audience they have not tapped into. The research presented in this document will indicate how managers create sustainable economic value after obtaining this newfound knowledge. In the modern technology era, social media is a form of marketing that reaches millions of people daily. Companies can study their consumers' habits, compare these demographics to competitor ratings and determine where growth needs to occur in the daily operations.