Myths and reality about confronting anti-gay prejudice: Who confronts and why (not)?

There are lay theories about who would confront heterosexist prejudice, with people often citing women, educated, and liberals as being more likely to speak up. However, prior work is inconclusive about such predictors of confrontation. We tested which individual-level characteristics predict bystander confrontation, and what motivates or prevents straight individuals from confronting – focusing on socio-political ideology and gender. We conducted our study among Eastern-Southeastern Europeans (N=132), and we employed a behavioral paradigm, where participants believed they witnessed and had an opportunity to confront anti-gay discrimination. We found 24% confrontation rate, which was not predicted by age, socioeconomic status, education level, or heterosexism. Moreover, we found that women or liberals were as likely to confront as men or conservatives were, respectively, however, their motivations and obstacles differed. Opposed to our prediction, men were not discouraged from confronting because of fear of being misidentified as gay, while as predicted, women were discouraged due to concerns about their assertiveness and efficacy. We also found that as predicted, liberals were encouraged to confront for equality/intergroup-oriented reasons, and conservatives were encouraged by individual/merit-oriented reasons. We suggest that intervention programs relying on personalized messages can be utilized to motivate confronting heterosexist prejudice along ideological lines.