Measuring the value of the social network: analysis, quantitative approach, and application

Social networks are growing day by day. Users of the social networks are generating values for these networks. All the users can’t be considered equal as they have different social network impact value. In this paper we analyze the social impact of a user and propose a method to estimate an individual’s worth to a social network in terms of impact. The mathematical evaluations show the effectiveness of our method. Based on the proposed method many applications can be built taking into consideration the impact any individual’s social profile has. We have tried to make various social data attributes more valuable and meaningful.