Creativity and the Cyber Shock: The ultimate paradox

The “Sputnik Shock” of 1957 led to acceptance of the usefulness of creativity, while the still developing “Cyber Shock” derives from emergence of the apparent production of creativity by CPSs and AI. The ultimate paradox of creativity, which draws on both these shocks, has given rise to the idea of algorithmic creativity. However, the rise of “Society 5.0” means that it is increasingly necessary to understand creativity in terms of disruptive solutions. Although generative AI is a major tool it risks blocking the pathway to disruptive creativity because it produces only incremental novelty based on the already known. What is required is a strong focus on genesis.