How fleeting is fame? Collective memory for popular music

In this paper, we investigated the collective memory for popular music. To assess how well number-one hits are recognized over time, we randomly selected top songs fromthe last 76 years and presented them to a large sample of mostly millennial participants. In response to hearing each selection, participants were prompted to indicate whether they recognized each song. We found three distinct phases in collective memory: a steep linear drop-off in recognition for the music from this millennium, a stable plateau from the 1960s to the 1990s, and a further but more gradual drop-off for music from the 1940s and 1950s.More than half of recognition variability between songs can be accounted for by exposure as measured by Spotify play counts. We conclude that in the musical realm, fame is fleeting - but perhaps not as fleeting as previously suggested.