Factors Affecting Purchase Intention of Electric Vehicles with Tax Incentives as a Moderator

Factors Affecting Purchase Intention of Electric Vehicles with Tax Incentives as a Moderator | Research Square window.SnipcartSettings = { analytics: { enabled: false } }; (function() { var accessVector = localStorage.getItem('access_vector') || ''; window.dataLayer = window.dataLayer || []; if (accessVector) { window.dataLayer.push({ user: { profile: { profileInfo: { snid: accessVector } } } }); } })(); (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-K279D39R'); Browse Preprints In Review Journals COVID-19 Preprints AJE Video Bytes Research Tools Research Promotion AJE Professional Editing AJE Rubriq About Preprint Platform In Review Editorial Policies Our Team Advisory Board Help Center Sign In Submit a Preprint Cite Share Download PDF Research Article Factors Affecting Purchase Intention of Electric Vehicles with Tax Incentives as a Moderator Felicia Stella, Ka Tiong This is a preprint; it has not been peer reviewed by a journal. https://doi.org/ 10.21203/rs.3.rs-9245310/v1 This work is licensed under a CC BY 4.0 License Status: Under Review Version 1 posted 4 You are reading this latest preprint version Abstract This study examines the factors influencing Electric Vehicle (EV) purchase intention in Indonesia, with Tax Incentives as a moderating variable. It adopts a quantitative approach by collecting data through questionnaires and analyzing the data using Stata software, the study tests the effects of Price Value, Technology Awareness, and Charging Infrastructure on EV purchase interest. Results show that Technology Awareness is the most dominant driver (coefficient 0.610, P=0.005), followed by Price Value (coefficient 0.323, P=0.020). Charging Infrastructure and Tax Incentives did not show significant direct effects on purchase interest. Although Tax Incentives significantly strengthened the perception of Technology Awareness (P=0.002), their mediating role on purchase interest was insignificant (P=0.137). These findings suggest that strategies to accelerate EV adoption should focus on technology education and product value enhancement rather than relying solely on fiscal incentive policies. Electric vehicles Purchase intention Tax incentives Technology awareness Price value Full Text Additional Declarations No competing interests reported. Supplementary Files BinusUniversityFeliciaStella.docx FeliciaStellaPaperBinusUniversity.docx Cite Share Download PDF Status: Under Review Version 1 posted Editorial decision: Revision requested 13 Apr, 2026 Editor assigned by journal 30 Mar, 2026 Submission checks completed at journal 30 Mar, 2026 First submitted to journal 27 Mar, 2026 You are reading this latest preprint version Research Square lets you share your work early, gain feedback from the community, and start making changes to your manuscript prior to peer review in a journal. As a division of Research Square Company, we’re committed to making research communication faster, fairer, and more useful. We do this by developing innovative software and high quality services for the global research community. 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Also discoverable on Platform About Our Team In Review Editorial Policies Advisory Board Help Center Resources Author Services Accessibility API Access RSS feed Manage Cookie Preferences © Research Square 2026 | ISSN 2693-5015 (online) Privacy Policy Terms of Service Do Not Sell My Personal Information {"props":{"pageProps":{"initialData":{"identity":"rs-9245310","acceptedTermsAndConditions":true,"allowDirectSubmit":false,"archivedVersions":[],"articleType":"Research Article","associatedPublications":[],"authors":[{"id":614360186,"identity":"cd18b7a0-1cad-4c45-8ec7-812c11d06109","order_by":0,"name":"Felicia Stella","email":"data:image/png;base64,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","orcid":"","institution":"Bina Nusantara University","correspondingAuthor":true,"prefix":"","firstName":"Felicia","middleName":"","lastName":"Stella","suffix":""},{"id":614360187,"identity":"6e46c290-9905-4d16-a310-c077df56278e","order_by":1,"name":"Ka Tiong","email":"","orcid":"","institution":"Bina Nusantara University","correspondingAuthor":false,"prefix":"","firstName":"Ka","middleName":"","lastName":"Tiong","suffix":""}],"badges":[],"createdAt":"2026-03-27 13:39:15","currentVersionCode":1,"declarations":"","doi":"10.21203/rs.3.rs-9245310/v1","doiUrl":"https://doi.org/10.21203/rs.3.rs-9245310/v1","draftVersion":[],"editorialEvents":[],"editorialNote":"","failedWorkflow":false,"files":[{"id":106405773,"identity":"53583c78-2028-45e6-b8ce-0353cadaa4ee","added_by":"auto","created_at":"2026-04-08 09:28:23","extension":"pdf","order_by":1,"title":"","display":"","copyAsset":false,"role":"manuscript-pdf","size":725372,"visible":true,"origin":"","legend":"","description":"","filename":"FeliciaStellaPaperBinusUniversity.pdf","url":"https://assets-eu.researchsquare.com/files/rs-9245310/v1_covered_45653b51-4374-48bb-abd7-29f1489c6bc1.pdf"},{"id":106403128,"identity":"353f751d-0edf-413f-ad9c-63de84d87898","added_by":"auto","created_at":"2026-04-08 09:13:38","extension":"docx","order_by":0,"title":"","display":"","copyAsset":false,"role":"supplement","size":446239,"visible":true,"origin":"","legend":"","description":"","filename":"BinusUniversityFeliciaStella.docx","url":"https://assets-eu.researchsquare.com/files/rs-9245310/v1/42b871fa71ca9b7efd95b9d4.docx"},{"id":106199378,"identity":"07c0ab34-c9df-44af-9533-71238b3b2f66","added_by":"auto","created_at":"2026-04-06 02:22:42","extension":"docx","order_by":1,"title":"","display":"","copyAsset":false,"role":"supplement","size":935143,"visible":true,"origin":"","legend":"","description":"","filename":"FeliciaStellaPaperBinusUniversity.docx","url":"https://assets-eu.researchsquare.com/files/rs-9245310/v1/831fa4fa0a4bf55ee1e21df4.docx"}],"financialInterests":"No competing interests reported.","formattedTitle":"Factors Affecting Purchase Intention of Electric Vehicles with Tax Incentives as a Moderator","fulltext":[],"fulltextSource":"","fullText":"","funders":[],"hasAdminPriorityOnWorkflow":false,"hasManuscriptDocX":false,"hasOptedInToPreprint":true,"hasPassedJournalQc":"","hasAnyPriority":true,"hideJournal":false,"highlight":"","institution":"","isAcceptedByJournal":false,"isAuthorSuppliedPdf":true,"isDeskRejected":"","isHiddenFromSearch":false,"isInQc":false,"isInWorkflow":false,"isPdf":true,"isPdfUpToDate":true,"isWithdrawnOrRetracted":false,"journal":{"display":true,"email":"[email protected]","identity":"discover-sustainability","isNatureJournal":false,"hasQc":true,"allowDirectSubmit":false,"externalIdentity":"disu","sideBox":"Learn more about [Discover Sustainability](https://www.springer.com/43621)","snPcode":"","submissionUrl":"","title":"Discover Sustainability","twitterHandle":"","acdcEnabled":true,"dfaEnabled":true,"editorialSystem":"stoa","reportingPortfolio":"Discover Series","inReviewEnabled":true,"inReviewRevisionsEnabled":true},"keywords":"Electric vehicles, Purchase intention, Tax incentives, Technology awareness, Price value","lastPublishedDoi":"10.21203/rs.3.rs-9245310/v1","lastPublishedDoiUrl":"https://doi.org/10.21203/rs.3.rs-9245310/v1","license":{"name":"CC BY 4.0","url":"https://creativecommons.org/licenses/by/4.0/"},"manuscriptAbstract":"\u003cp\u003eThis study examines the factors influencing Electric Vehicle (EV) purchase intention in Indonesia, with Tax Incentives as a moderating variable. 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