A Resource-Based View of Omnichannel Applicability in Egypt's Public Hospitals and Its Effects on the Pharmaceutical Supply Chain

A Resource-Based View of Omnichannel Applicability in Egypt's Public Hospitals and Its Effects on the Pharmaceutical Supply Chain | Authorea try { document.documentElement.classList.add('js'); } catch (e) { } var _gaq = _gaq || []; _gaq.push(['_setAccount', 'G-8VDV14Y67G']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); Skip to main content Preprints Collections Wiley Open Research IET Open Research Ecological Society of Japan All Collections About About Authorea FAQs Contact Us Quick Search anywhere Search for preprint articles, keywords, etc. Search Search ADVANCED SEARCH SCROLL This is a preprint and has not been peer reviewed. Data may be preliminary. 13 October 2025 V1 Latest version Share on A Resource-Based View of Omnichannel Applicability in Egypt's Public Hospitals and Its Effects on the Pharmaceutical Supply Chain Authors : Yasmin Allam [email protected] , Hebatallah Elmesmary , and Sama Gad Authors Info & Affiliations https://doi.org/10.22541/au.176033552.22832435/v1 129 views 93 downloads Contents Abstract Supplementary Material Information & Authors Metrics & Citations View Options References Figures Tables Media Share Abstract Purpose: Drug shortages in Egypt’s public hospitals pose a critical challenge to essential healthcare delivery, and limited progress has been made in addressing systemic causes. This study examines the applicability of omnichannel supply chain strategies to alleviate shortages and proposes interventions aligned with the Resource-Based View (RBV). The aim is to assess whether hospitals possess the internal capabilities and resources required for such transformation. Study design: A qualitative design was adopted. Semi-structured interviews were conducted with 20 healthcare professionals across public hospitals, including pharmacists, warehouse staff, and managers. Data were thematically analyzed to capture insights into supply chain structure, communication practices, inventory management, digital readiness, and resistance to organizational change. Findings: Results reveal heavy reliance on paper-based processes, fragmented coordination among departments, underutilization of digital tools, and procurement delays linked to centralized systems, all of which exacerbate shortages. Despite these weaknesses, several enabling factors were identified, including standardized procurement protocols, dedicated staff, and openness to change, which can form the basis for readiness. The analysis highlights that barriers are both technical and cultural. Value: This study contributes to healthcare supply chain literature by being one of the first to explore omnichannel strategies in Egypt’s public hospitals. It demonstrates how RBV can be applied to identify underused resources and offers a phased, resource-conscious framework for adoption. The findings provide practical guidance for policymakers and hospital administrators seeking sustainable solutions to mitigate drug shortages. Supplementary Material File (figs the international journal of health planning and management.docx) Download 1.11 MB File (the international journal of health planning and management manuscript.docx) Download 115.69 KB Information & Authors Information Version history V1 Version 1 13 October 2025 Copyright This work is licensed under a Non Exclusive No Reuse License. Keywords hospital logistics omnichannel supply chains pharmaceutical supply chain resource-based view supply chain management Authors Affiliations Yasmin Allam [email protected] Arab Academy for Science Technology and Maritime Transport College of Language and Communication Smart Village View all articles by this author Hebatallah Elmesmary Arab Academy for Science Technology and Maritime Transport College of Language and Communication Smart Village View all articles by this author Sama Gad Arab Academy for Science Technology and Maritime Transport College of Language and Communication Smart Village View all articles by this author Metrics & Citations Metrics Article Usage 129 views 93 downloads .FvxKWukQNSOunydq8rnd { width: 100px; } Citations Download citation Yasmin Allam, Hebatallah Elmesmary, Sama Gad. A Resource-Based View of Omnichannel Applicability in Egypt's Public Hospitals and Its Effects on the Pharmaceutical Supply Chain. Authorea . 13 October 2025. DOI: https://doi.org/10.22541/au.176033552.22832435/v1 If you have the appropriate software installed, you can download article citation data to the citation manager of your choice. Simply select your manager software from the list below and click Download. For more information or tips please see 'Downloading to a citation manager' in the Help menu . Format Please select one from the list RIS (ProCite, Reference Manager) EndNote BibTex Medlars RefWorks Direct import Tips for downloading citations document.getElementById('citMgrHelpLink').addEventListener('click', function() { popupHelp(this.href); return false; }); $(".js__slcInclude").on("change", function(e){ if ($(this).val() == 'refworks') $('#direct').prop("checked", false); $('#direct').prop("disabled", ($(this).val() == 'refworks')); }); View Options View options PDF View PDF Figures Tables Media Share Share Share article link Copy Link Copied! Copying failed. 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