Making Americans Feel Great Again? Personal Significance Predicts Political Intentions of Losers and Winners of the 2016 US Election

Reactions of losers and winners of political elections have important consequences for the political system during the times of power transition. In four studies conducted immediately before and after the 2016 US presidential elections we investigated how personal significance induced by success or failure of one’s candidate is related to hostile vs. benevolent intentions toward political adversaries. We found that the less significant supporters of Hillary Clinton and supporters of Donald Trump felt after an imagined (Study 1A) or actual (Study 2) electoral failure the more they were willing to engage in peaceful actions against the elected president and the less they were willing to accept the results of the elections. However, while significance gain due to an imagined or actual electoral success was related to more benevolent intentions among Clinton supporters (Study 1B), it was related to more hostile intentions among Trump supporters (Studies 1B, 2, and 3).