Background
Community-led total sanitation (CLTS) has been used to stir sanitation -related 12
behaviour change and attain open defecation free (ODF) status. CLTS interventions suffer high 13
rates of reversion such that their gains are unsustainable in most contexts. 14
Objective
This study aimed to determine the role of sanitation hygiene practices and social 15
norms on open defecation free status in Suna West Sub County. 16
Methodology: A cross -section study design was employed using question naire and 17
observation checklist to collect data from 384 households. 18
Results
Results revealed that 66.1% households had partially reverted to non-ODF status. The 19
sanitation-hygiene practices associated with being ODF includes: use of elevated racks 20
(AOR=0.81; CI= 0.34-1.90; p=0.625), use of treating water (AOR=2.81; CI= (0.97-8.06); 21
p=0.055), regularly clean latrines (AOR=2.96; CI= 0.63-13.89; p=0.17), pouring of ash over 22
the pit of the latrine (AOR=4.08; CI= 1.73-9.62; p<0.001) and use of dug out pits for waste 23
disposal (AOR=2.41; CI= 1.02-5.68; p<0.045). On social norms, the study found that 24
laws/penalties (AOR=4.15; CI= 2.20-7.80; p<0.001) and rewards/incentives (AOR=0.17; 25
CI=0.096-0.306; p<0.001) had less odds of being ODF. Moreover, odds of being ODF was low 26
for households who reported that construction/maintenance materials were expensive 27
(AOR=0.17; CI=0.84-2.79; p=0.169), that it was embarrassing to people defecate in the open 28
(AOR=0.060; CI0.19-1.23=; p<0.129) and that it is okay to defecate in bushes/r ivers/dams 29
(AOR=0.623; CI=;0.329-1.179 p<0.146). 30
Conclusion
The results of this study show partial reversion to non -ODF status in previously 31
certified villages. However, households that sustained ODF status had several sanitation 32
hygiene practices. Interestingly, households that displayed social norms were less likely to be 33
ODF. Overall, the findings of the present study demonstrate that the CLTS process failed to 34
instil social norms around proper sanitation to inspire community collective action thus little 35
influence on sustainable behaviour change. The findings of this study therefore highlight the 36
need to enhance good hygiene sani tation practices, while instilling social norms to inspire 37
community collective action. 38
KEY WORDS : Community -led total sanitation (CLTS) ; Open defecation free (ODF) ; 39
sanitation hygiene practices; social norms. 40
41
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2
Introduction
42
According to the World Health Organisation (WHO), roughly 842,000 lives are lost in low - 43
and middle -income countries annually as a consequence of inadequate water, hygiene and 44
sanitation (1). Indeed, poor sanitation has been connected to infections such as (2) diarrhoeal 45
diseases, nematode infections and environmental enteropathy (EE). In Kenya, for instance, 46
diarrhoea claims the lives of roughly 3,100 children annually and trachoma, schistosomiasis 47
are health problems linked to poor sanitation. In part, the burden of these diseases is attributed 48
to open defecation that exposes a large part of the population to sanitation-related diseases (3). 49
It is in light of such negative impacts of poor sanitation that the Government of Kenya adopted 50
Community-led Total Sanitation (CLTS) as a strategy to improve sanitation. Community -led 51
Total Sanitation was introduced by Plan International Kenya in 2007 and was approved by the 52
then Ministry of Public Health and Sanitation (MOPHS) as a key framework for promoting 53
hygiene and sanitation at the household level. In 2011, MOPHS established CLTS as the 54
national strategy for ensuring rural sanitation and set a national target to reduce open defecation 55
(4). 56
Community led total sanitation involves three main steps: pre -triggering, triggering and post-57
triggering(5). At the pre-triggering stage the community members are mobilised for triggering 58
process in which community members are able to see the reality of mass defecation and how it 59
affects the community negatively (6). Finally, the post -triggering phase involves follow -up 60
aimed at verification and certification of the villages as open defecation free(7). 61
There has been a lot of research on why people do what they do, what influences their actions. 62
In the recent sanitation interventions and community -led total sanitation, key emphasis has 63
been on establishing social norm around unacceptability of open defecation (6). The process of 64
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CLTS has been known to cause peer pressure by invoking emotions such as shame and disgust 65
and change perceived social norms to establish open defecation as being socially 66
unacceptable(8). Social norms and how strong they are, has been found to greatly influence 67
sustainable behaviour change in relation to sanitation practices. Where positive social norms 68
were well rooted, the chances of achieving sustainable behaviour change were higher(9). 69
It is important to understand why people engage in open defecation for failure to do so has led 70
to failed interventions(10). Open defecation has been known to be an independent action, that 71
is, people engage in open defecation because they believe it meets their needs and that it is not 72
harmful to them and others, it is a custom rather than a social norm (11). However, to eliminate 73
open defecation in a particular group, there is need to create a social norm promoting latrine 74
use and maintenance. People will need to think that their reference network think they should 75
use and maintain latrines and them believing in that will motivate them to engage in open 76
defecation-free behaviour(10). 77
The results of a study on the sustainability of ODF status in Kenya conducted by (12) revealed 78
that the sustainability of ODF achievements remained a major concern with over 70% of 79
villages that had received partial or full OD F status reverting to non -ODF status. Among the 80
factors that demotivate community members from using a latrine after becoming ODF relates 81
to physical aspects of the latrine (such as lack of privacy and fear of the latrine collapsing) and 82
sharing a latrine with other people (14). In addition, slippage from ODF status has also been 83
linked to collapse or poor structural integrity of latrines as well as unsustainable behaviour 84
change following sanitation -related interventions (14). The objective of this study was to 85
investigate the ODF status of households in ODF certified villages of Suna West Sub County 86
and to determine association between ODF status with sanitation-hygiene practices and social 87
norms in households of Suna West Sub-County, western Kenya. 88
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Materials and methods
89
Study Area 90
The study was done in Suna West Sub -County in Migori County which has a population of 91
117,539 with a density of 406 persons per km 2 and 29,251 households. The sub -county, one 92
among eight others, has four wards; Ragana-Oruba, Wasweta II, Wiga and Wasimbete wards. 93
It is bordered by Kuria West sub-county to the south-east, Nyatike sub-county to the west, Suna 94
East Sub-County to the north-eastern side and Tanzania to the south -west. Migori county has 95
poverty level measured at 32.0 (2016) and is listed among the counties with the most income 96
inequality as measured by the gini coefficient. Migori county’s a gini index is 0.464(15). 97
Study Design 98
A cross-sectional study design was used across two wards, Ragana-Oruba and Wasweta II, that 99
were purposively chosen for having attained ODF status at least one year to the study which 100
was carried out from 17th to 21st July, 2020. 101
Target population 102
The unit of analysis was the household with the targeted participants being the household 103
heads. The sample size for households featured in the study was determined using the statistical 104
formula as used by Fisher .(16). The households that had participated in the initial verification 105
were included and any child -headed household was ex cluded. The data collection was done 106
across 384 households identified through simple random sampling of the households as found 107
in MOH 513 which is the household register maintained by the Community Health Volunteers 108
(CHVs). 109
110
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Sampling Design 111
The sample size for households in the village featured in the study was determined using 112
Fisher’s formula; the standard deviation set at 1.96, which corresponds to 95% CI. The 113
proportion of desired population was assumed at 0.50, the margin of error 0.05. We u sed the 114
initial sample size of 384 to capture the true variability of the population. 115
Data Collection Tools and Procedure 116
The survey tools were developed in line with the constructs of the key questions that we sought 117
to answer with reference to previously validated instruments that were reviewed by my 118
supervisors and peers. Once that was done, we pre -tested the tool and adjusted any questions 119
that we sought to answer. Cronbach’s alpha was computed to test for reliability of data 120
collection instrument and output yielded result of an internal consistency 0.7. 121
Validated structured questionnaire and observation checklist were used in this study. 122
Observation checklist was used to collect information to corporate or refute claims made by 123
respondents in the questionnaires. 124
The researcher provided scientific oversight of this study including training and technical 125
support for the research team and oversaw the development of coding frame and data analysis. 126
Under supervision, the research assistants (RAs) helped in the recruitment and obtaining 127
informed consent from the participants to take in the part in the study. 128
The tools were provided in English. 129
Study Variables 130
Dependent Variables 131
Dependent variables were measured as follows: a) access to a latrine - availability of Individual 132
latrine, shared latrine/neighbours; b) privacy - availability of door or some form of barricade 133
provided for each superstructure; c) Squat hole cover – a barrier to prevent movement of flies 134
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in and out of the latrine hole d) hand washing facility - availability of tap/leaky tin near latrine 135
with water inside, soap/ash available; e) no exposed faeces – via simple transect walk, no 136
visible faeces should be found within the surrounding of the home. For a household to be ODF, 137
all the 5 parameters must be met and the absence of any one would be an indication of partial 138
reversion to non-ODF status while absence of all the five indicators would reflect full reversion 139
to non-ODF status of the household. 140
Independent Variables 141
For independent variables, the frequency of variables such as treating water (boiling or use of 142
chemicals), covering food using lid over cooking pots when cooking and during storage, using 143
elevated racks to hold utensils off the ground while drying, regular cleaning of latrine, 144
application of ash around & the squat hole of latrine, and using dugout pit for waste disposal 145
were measured using Likert scale: always, most of the time, sometimes, rarely, not at all. Scores 146
were aggregated into two - Yes (always, most of the time, sometimes) and no (rarely, not at 147
all). 148
While variables such as Care of the family - Empirical & normative expectation regarding 149
health of the family, Shame/disgust/fear/pride Regrettable occurrence/ unpleasant emotion that 150
cause a feeling of resolution, Cultural/social/religious beliefs - Person’s belief alignment as 151
pertaining culture, society and religion, Laws/penalties - Rules within a given set up and 152
punishment imposed for breaking the set rules, Need to improve things in the family - 153
Empirical & normative expression of obligation to make things better, Follow ups and support 154
- The subsequent actions following CLTS and material assistance for the same, 155
Rewards/incentives - Some form of payment given in recognition of work done or to stimulate 156
greater output, and Peer pressure - The empirical &normative expectation regarding consistent 157
latrine use were measured using Likert scale: strongly disagree, disagree, neutral, agree and 158
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strongly agree. The scores were aggregated into two; Yes (agree and strongly agree), No 159
(strongly disagree, disagree, neutral). 160
Statistical Analysis 161
Summation for the observed non-negotiable indicators was done to determine the ODF status. 162
Wilcoxon signed-rank test was used to determine if there was a significant difference in ODF 163
status as at the time of the study and verification. Chi -square test of independent was used to 164
determine association between sanitation and hygiene practices, social norms a nd ODF status 165
and binary logistic regression was done to determine the relationship between sanitation 166
hygiene practices, social norms and ODF status. 167
While the outcome variable was highly prevalent, raising concerns about the potential for odds 168
ratios to over-estimate the true association compared to risk ratios, we chose to use logistic 169
regression as it offers a robust framework for adjusting for multiple confounders and provides 170
a straightforward method for hypothesis testing. Nevertheless, we interpret ed the results with 171
caution, to effectively utilize established statistical methodologies and maintain consistency 172
with previous research in similar contexts. 173
Ethical considerations 174
Ethical approval for the study was granted by the Maseno University Ethics Review 175
Committee; Ref: MSU/DRPI/MUERC/00821/99 and National Commission for Science 176
Technology and innovation, Kenya. To protect the privacy and anonymity of participants, their 177
personal identifying information was not recorded in the questionnaires or checklists and 178
households were reported as numbers. The data was coded to secure the privacy and anonymity 179
of participants. Further, there was disclosure regarding the nature of the stu dy, its purpose, 180
what it involves, the procedures to be done, risks -if any by taking part in the study and since 181
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the study did not involve experimental drugs or procedures used in the study, the study posed 182
no significant risk to participants. 183
Informed consent. 184
Written informed consent was gotten from the participants. They were also informed that 185
taking part in the study was out of free will and that they were free to withdraw from the study 186
at any time. 187
Results
188
Socio-demographic characteristics of study participants 189
Of the 384 participants, 62.8% were females, 73.4% were aged 25 -59 years, while 58.6% and 190
31.8% had primary education and secondary education respectively. On socio-economic status, 191
three-quarter (75.3%) of households had $0 -38.9 monthly income. A half (53.1%) of the 192
households had 0 -5 years old child and 27.1% had at least one member with a disability or 193
chronic illness. Socio-demographic characteristics of the study participants are summarized in 194
Table 1. 195
Table 1: Socio-demographic characteristics of study participants from Suna West Sub-196
County, Kenya 197
Variable Frequency
(n)
Percentage
(%)
Gender Male 143 37.2
Female 241 62.8
Respondents’ Age 18-24 years 58 15.1
25-59 years 282 73.4
60 and above 44 11.5
Level of Education No education 26 6.8
Primary education 225 58.6
Secondary education 122 31.8
Tertiary education 11 2.9
Level of Income 0-38.9 289 75.3
39-77.9 72 18.8
78-155.8 6 1.6
155.9-233.7 3 0.8
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233.8-311.6 6 1.6
311.7 and over 8 2.1
Household
composition
With persons 0-5 years. 204 53.1
With persons 6-12 years. 278 72.4
With persons 13-24 years. 299 77.9
With persons 25-59 years. 354 92.2
With persons above 60 years. 72 18.8
Persons with disability or
chronic illness
104 27.1
Table legend 1: The average exchange rate as at the time of the study was KES 128.37 for
a dollar
Open Defecation Free Status 198
On ODF status, only 33.9 % (n=130) were found to be ODF one year after certification. When 199
the indicators were analysed singly, it was observed that access to latrine and no exposed faeces 200
were at 100%; with 95.3% (n=366) owning individual latrines while the remaining 4.7% 201
(n=18) reporting to use shared latrines, Table 2. 202
Table 2: Results on ODF indicators 203
Indicator Median percentage
(%)
P value No. of villages
reporting 100%
Access to latrine 100 1.0 13 (100%)
Squat hole cover present 63 0.002 0 (0%)
Privacy 82.4 0.002 0 (0%)
Hand washing facility 82.4 0.004 2 (15%)
No exposed faeces 100 0.056 8 (61.5%)
204
Association between sanitation and hygiene practices and open defecation free status 205
This analysis determined the association between various household sanitation practices and 206
the likelihood of being Open Defecation Free (ODF). The results show that household that pour 207
ash into latrines had higher odds of ODF status compared to households that do not 208
(AOR=4.082; 95% CI:1.730 – 9.615; p value = 0.001), while households that dug out pits for 209
waste disposal had higher odds of ODF status compared to household s that do not 210
(AOR=2.410; 95% CI:1.018 – 5.682; p value = 0.045). Other practices such as treating water, 211
using elevated racks, and regularly cleaning of latrines were not significantly associated with 212
ODF as shown in Table 3. 213
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Table 3: Association between sanitation and hygiene practices and open defecation free status 214
in Suna West Sub-County, Kenya 215
Characteristic ODF
n (%)
OR (95%CI) P value AOR (95%CI) P Value
Treating water
Yes 123 (35.3) 3.226(0.912–8.547) 0.019 2.809 (0.978-8.065) 0.055
No 5 (14.7) Ref Ref
Using elevated racks
Yes 117 (35.7) 2.203 (1.106-4.444) 0.027 0.808 (0.343-1.901) 0.625
No 11 (20.4) Ref Ref
Regular cleaning of the latrine
Yes 128 (35.2) 4.878 (1.122-13.513) 0.035 2.959 (0.629-13.889) 0.170
No 2 (10.0) Ref Ref
Pouring of ash
Yes 121 (38.5) 4.348 (2.083-9.091) <0.001 4.082 (1.730-9.615) 0.001
No 9 (12.9) Ref Ref
Dug out pit for waste disposal
Yes 122 (38.4) 4.504 (2.083-9.804) <0.001 2.410 (1.018-5.682) 0.045
No 8 (12.1) Ref Ref
216
Association between social norms and open defecation free status 217
This study found association in a number of the social norms and ODF status. For instance, 218
individuals who were not subjected to laws and penalties were considerably more inclined to 219
be ODF compared to those who were (AOR = 4.145; 95% CI: 2.203 –7.802; p < 0.001), 220
indicating that the implementation and enforcement of legal frameworks are not essential for 221
encouraging ODF behaviours. Furthermore, the lack of follow-ups and support was correlated 222
with increased odds of open defecation (OR = 1.985; p = 0.025), although the adjusted effect 223
was not statistically significant (AOR = 2.111; p = 0.118). While follow-up support appears to 224
have some effect, its impact weakens when accounting for other variables. Interestingly, those 225
who did not anticipate receiving incentives were notably more likely to retain ODF status 226
(AOR = 0.172; 95% CI: 0.096 –0.306; p < 0.001). The reliance on intrinsic motivation and 227
communal norms could prove to be more sustainable than dependence on external incentives 228
for fostering sanitation practices. Additionally, it is important to highlight that individuals who 229
did not consider the construction or maintenance of latrines to be costly were more likely to be 230
ODF (OR = 1.934; p = 0.003), albeit this was not significant after adjustment (AOR = 1.526; 231
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p = 0.169). Perceived costs may initially influence the uptake of latrines, but other factors like 232
norms and enforcement may take precedence in determining long -term behaviour. Finall y, 233
respondents from communities where the majority felt embarrassed about not having a latrine 234
were more likely to be ODF (AOR = 1.412; p = 0.046), suggesting that collective social 235
pressure and shared values regarding sanitation can serve as a significant motivator in 236
achieving and maintaining ODF status, as illustrated in Table 4. 237
Table 4: Association between social norms and open defecation free status Suna West 238
Sub-County, Kenya 239
Social Norms ODF
n (%)
OR (95% CI) p value AOR (95% CI) p value
Subjection to laws and penalties
Yes 60 (24.3) Ref Ref
No 70 (51.1) 3.256 (2.090-5.074) <0.001 4.145 (2.203-7.802) <0.001
Follow-ups and support
Yes 115 (33.3) Ref Ref
No 15 (50.0) 1.985 (1.089-3.620) 0.025 2.111 (0.827-5.387) 0.118
Expectation of rewards/Incentives
Yes 60 (22.6) Ref Ref
No 70 (58.8) 0.239 (0.150-0.380) <0.001 0.172 (0.096-0.306) <0.001
Construction/maintenance expensive
Yes 70 (28.5) Ref Ref
No 50 (49.5) 1.934 (1.251-2.991) 0.003 1.526 (0.835-2.788) 0.169
Embarrassing to see people defecate in open
Yes 91 (32.0) Ref Ref
No 39 (41.9) 1.587 (0.982-2.567) 0.06 0.489 (0.194-1.232) 0.129
Majority ashamed for not having latrine
Yes 86 (29.8) Ref Ref
No 41 (45.6) 1.927 (1.188-3.126) 0.008 1.412 (1.014-5.739) 0.046
Okay to defecate in rivers/bushes/dams
Yes 84 (28.2) Ref Ref
No 46 (56.1) 0.254 (0.151-0.427) <0.001 0.623 (0.329-1.179 0.146
240
241
242
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Discussion
243
Open defecation status 244
This study found 66.1% reversion one -year post -ODF in previously certified households. 245
Similarly, an earlier study had shown that 70% of villages reverted back to open defecation, 246
three years after certification among seven sub -counties featured in the stu dy (12). However, 247
low reversion rates have been observed (8%) in Ethiopia and Ghana after one year of CLTS 248
implementation and (14.5%) in Indonesia after two years of ODF certification (4; 10). In these 249
studies, latrine presence - latrine presence and usage – was used as the measure for 250
sustainability, the possible reasons for recording lower reversion rate. Nevertheless, reversion 251
has been found to be common in villages within sub -Saharan Africa where it has been 252
associated with several factors (17 ,9 ) Moreover, sustainability of ODF achievements has been 253
previously found to be a major challenge in Kenyan communities. 254
In a study by Tyndale-Boscoe et al. (2013) in Uganda, Kenya, Ethiopia and Sierra Leone two 255
years after CLTS, a 13% reversion was reported when latrine presence was used to measure 256
sustainability. However, the reversion rate would have drastically increased to 92% had the 257
study used the 5 indicators used during the initial verification process which included 258
functional latrine, means of keeping flies away (water seal or squat hole cover), absence of 259
faecal matter, presence of hand washing facility with soap/ash and evidence of latrine use in 260
the re-verification (18). This, is a much higher reversion rate like the 66.1% observed in this 261
particular study when all the indicators are used to measure sustainability. 262
While governments and most organisations have been very successful in getting households to 263
build and retain latrines, less success has been achieved in improving sanitation behaviour 264
change which is the major aim of CLTS (18). Overall, the findings of this study suggest that 265
there is need to harmonise or standardize indicators of ODF status. Furthermore, although the 266
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current protocol is very clear on the non-negotiable indicators, there is need to re-look at their 267
role in defining ODF status. Doing so will help in defining concepts upfront, in developing any 268
kind of monitoring tool of post-ODF status. 269
Association between sanitation hygiene practices and open defecation status 270
We found significant association between sanitation hygiene practices and ODF status. Further, 271
demonstrated that households that complied with the sanitation hygiene practices were more 272
likely to be ODF. This resonates with studies done in Indonesia in which participant s from 273
better performing villages on ODF outcomes reported that messages around sanitation 274
promotion and good hygiene had been constantly promoted through mosques and churches. 275
Further, local groups carried out monitoring after CLTS implementation in an effort to promote 276
hand washing with soap, treating of drinking water, proper food handling, solid and liquid 277
waste management by households(10). 278
That households that poured ash in the pit latrines were found to be ODF is not surprising 279
because pouring of ash in the pit latrines manages smell from latrines and therefore encourages 280
consistent latrine use by all members of the household. This finding supports findings of 281
previous study in which it was reported that smelly and unimproved latrines turned people back 282
to open defecation in Ethiopia (19). Further, latrine usage by women was tampered with 283
negatively as a result of perceptions around latrine cleanliness and smell inside (10). While this 284
particular study found that 21% of households presented no evidence of the use of a hand -285
washing facility and 46% households did not wash their hands with soap and water always 286
after using a latrine, in a study done in four African countries, there was an overall reversal rate 287
of 17% for signs of use of a handwashing facility and 75% for consistent handwashing with 288
soap and water. Reversion for consistent hand washing with soap and water in Homa Bay and 289
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Kilifi stood at 83% and 67% (18). Thus, this study recorded much lower reversal rate on 290
consistent hand washing with soap as compared to previous studies. 291
Training on hand washing with soap, water treatment, preparing food in a hygienic way and 292
proper storage and solid wastes disposal are standard parts of sanitation program (20). 293
According to Lilje, in a study done in Chad, the individual perception to treating water was 294
rated high. Respondents thought positively about the issues of water treatment and did not 295
perceive it to be taking much effort, time or cost (21). This mirrors the findings of this present 296
study, households that treated water were high. Water treatment commodities were available 297
in public health offices and distributed by CHVs at household level during dry seasons, other 298
commodities were offered at health facilities to mothers attend ing clinics and further, there 299
were chlorine dispensers strategically situated in communal water points. 300
Association between social norms and open defecation status 301
The study found association between a given number of normative and empirical expectations 302
and ODF status a reflection of the existence of social norms within Suna West Sub County. 303
Indeed, the existence of social norms is predicated on their functions, which in turn are driven 304
by ecological expectation (11). This notion is supported by the results of this study. However, 305
a potential limitation of the current study is whether such norms have broader functions needed 306
to support programmes such as CLTS beyond their active phase. 307
Results
of this study found that household that responded that the health of the family motivates 308
them to be ODF were less likely to be ODF. This is in spite of previous studies like that done 309
by UNICEF that reported that the most prominent motivator towards ODF status was concern 310
for the health of the family(17). Households believed that stopping open defecation resulted in 311
reduction in diar rheal diseases thus motivating them to stop open defecation (14). In another 312
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15
study, Moran, (2017) reports that health, even though may not have been a driver for the initial 313
defecation behaviour change, people do continue to make effort to maintain and use latrine 314
because of their health and that of the family(22). 315
Further, the study found no association between care for the family, latrine accessibility and 316
ODF status a reflection of no prudential personal normative belief and no association was found 317
in privacy/security offered by latrine and even peer pressure and ODF status. In a previous 318
study, provision for privacy for superstructure, pride and the convenience of using of latrines 319
were found to be important drivers for women in respect to building latrines in Indonesia (10). 320
This particular study found an correlation between those that were embarrassed about not 321
having a latrine and ODF status. This is in tandem with previous studies that reported that 322
shame/ disgust motivated households into behaviour change(14). 323
This study found that individuals who did not consider the construction or maintenance of 324
latrines to be costly were more likely to be ODF, however, this was not significant after 325
adjustment to indicate that perceived costs may initially influence the upta ke of latrines, but 326
other factors may take precedence in determining long -term behaviour change. This is 327
consistent with previously studies that reported high cost of building, maintenance and repair 328
of latrines were among the reasons for reversion to non -ODF status (19). In their study, 329
Bongartz et al. (2016) suggested that though CLTS was a zero-subsidy strategy, there was need 330
for incorporation of sanitation marketing to CLTS to help those who can afford make informed 331
choice even though this could pose challenge of interfering with behaviour change process 332
(23). 333
Those that said rewards and incentives motivate them to be ODF were found to be less likely 334
to be ODF. This resonates with the findings of a study done in East Java in which households 335
that received some form of subsidy did not become ODF, it was discovered that subsidy was 336
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is the author/funder, who has granted medRxiv a license to display the preprint in(which was not certified by peer review)preprint
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16
divisive since it was never enough for all households and thus hampered collective action, also, 337
incentives has been found to have the capacity to corrupt intrinsic motivation ( 19; 11). In the 338
study done on sustainability by UNICEF (2014), some of the enablers of sustainability were 339
natural leaders working together and post-ODF follow up by CHVs (14) 340
Novotný et al. (2017), in their study, concluded that so cial norms were important 341
instrumentally as sanitation outcomes depended on the level to which social influences were 342
able to shape the perceptions of benefits or risks on sanitation -related awareness in positive 343
ways(8). Similarly, Odagiri et al. (2017) found that in addition to economic levels and lack of 344
reliable access to water, weaker social norms were significantly associated with the reversion 345
to open defecation practices (10). When looked at singly, latrine usage and open defecation 346
were sustained meaning the social sanctions played out well. However, in the other areas of 347
hand washing with soap, provision of privacy and use of squat hole cover, there was significant 348
reversion registered meaning the social sanctions weren’t applied across all the non-negotiable 349
indicators. Suna West sub county had no deep -rooted social norms neither did the CLTS 350
process inculcate new norms to bring about the overall change in sanitation hygiene practices 351
desired and to sustain it after the pressure of certification was off. 352
Conclusion
353
There was partial reversion to non-ODF status in households one year after certification. This 354
was mainly attributed to 3 major indicators: provision of hand washing facility, squat hole 355
cover and privacy. Moreover, there was sustained ODF status in househ olds with good 356
sanitation hygiene practices. It was, however, evident that social norms were not embedded on 357
the CLTS process, thus failing to create social norms around sanitation and hygiene practices 358
to enhance community collective action towards ODF st atus sustainability. Therefore, it is 359
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17
important to enhance good hygiene sanitation practices, while instilling social norms to inspire 360
collective and sustainable action needed in programmes such as CLTS. 361
Acknowledgement
362
We acknowledge the people of Suna West Sub-County without whom this research would not 363
have been done. 364
AUTHORS CONTRIBUTION 365
N.R.A. conceived the presented idea. N.R.A. developed and performed the study under the 366
supervision of C.O.A. and P.O.O. All authors discussed the results and contributed to the final 367
manuscript. 368
CONFLICT OF INTEREST 369
Authors declare no conflict of interest. 370
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