Strategic Value of Cloud Computing for Practo: An Exploratory Case Study

Strategic Value of Cloud Computing for Practo: An Exploratory Case Study | Research Square window.SnipcartSettings = { analytics: { enabled: false } }; (function() { var accessVector = localStorage.getItem('access_vector') || ''; window.dataLayer = window.dataLayer || []; if (accessVector) { window.dataLayer.push({ user: { profile: { profileInfo: { snid: accessVector } } } }); } })(); (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-K279D39R'); Browse Preprints In Review Journals COVID-19 Preprints AJE Video Bytes Research Tools Research Promotion AJE Professional Editing AJE Rubriq About Preprint Platform In Review Editorial Policies Our Team Advisory Board Help Center Sign In Submit a Preprint Cite Share Download PDF Research Article Strategic Value of Cloud Computing for Practo: An Exploratory Case Study Piyusha Ambradkar, DR.VANDANA KHANNA This is a preprint; it has not been peer reviewed by a journal. https://doi.org/ 10.21203/rs.3.rs-9220409/v1 This work is licensed under a CC BY 4.0 License Status: Under Review Version 1 posted 9 You are reading this latest preprint version Abstract Objectives This study investigates the strategic impact of cloud computing adoption on operational performance, innovation capacity, and trust-building within Practo Technologies, a major digital healthcare platform in India. It addresses the research gap concerning how cloud technologies contribute to sustainable healthcare delivery in emerging markets. Methods Using an exploratory case study approach, we applied the Balanced Scorecard (BSC) framework to evaluate cloud computing's influence across four strategic dimensions: customer engagement, financial performance, internal processes, and organizational learning. Data collection involved document analysis (47 corporate materials, 18 industry reports), academic literature review, and semi-structured interviews with five key stakeholders at Practo and two external healthcare IT experts. Results Cloud adoption significantly enhanced Practo's capabilities in delivering personalized healthcare experiences (customer satisfaction increased from 82% to 88%), fortified data security (unauthorized access reduced by 94%), reduced operational costs (infrastructure costs decreased from 18.4% to 12.7% of revenue), and accelerated platform innovation (deployment frequency increased from bi-weekly to daily). Cloud-enabled trust mechanisms emerged as key enablers of stakeholder confidence, particularly in underserved markets. Conclusions Cloud computing acts as a transformative catalyst for digital healthcare platforms in emerging economies. This study contributes to theory by connecting cloud infrastructure to trust dynamics and operational sustainability while offering a strategic framework for healthcare organizations seeking to implement cloud solutions in resource-constrained settings. Cloud Computing Digital Healthcare Balanced Scorecard Trust Architecture Sustainability Full Text Additional Declarations No competing interests reported. Supplementary Files SupplementaryMaterialsforStrategicValueofCloudComputingforPracto.docx Cite Share Download PDF Status: Under Review Version 1 posted Reviews received at journal 14 May, 2026 Reviewers agreed at journal 07 May, 2026 Reviewers agreed at journal 06 May, 2026 Reviewers agreed at journal 05 May, 2026 Reviewers agreed at journal 05 May, 2026 Reviewers invited by journal 05 May, 2026 Editor assigned by journal 22 Apr, 2026 Submission checks completed at journal 08 Apr, 2026 First submitted to journal 08 Apr, 2026 You are reading this latest preprint version Research Square lets you share your work early, gain feedback from the community, and start making changes to your manuscript prior to peer review in a journal. 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Also discoverable on Platform About Our Team In Review Editorial Policies Advisory Board Help Center Resources Author Services Accessibility API Access RSS feed Manage Cookie Preferences © Research Square 2026 | ISSN 2693-5015 (online) Privacy Policy Terms of Service Do Not Sell My Personal Information {"props":{"pageProps":{"initialData":{"identity":"rs-9220409","acceptedTermsAndConditions":true,"allowDirectSubmit":false,"archivedVersions":[],"articleType":"Research Article","associatedPublications":[],"authors":[{"id":636105301,"identity":"5732d438-4ede-47a5-8cc0-371ba213188e","order_by":0,"name":"Piyusha Ambradkar","email":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAZAAAAAyAQMAAABI0h/eAAAABlBMVEX///8AAABVwtN+AAAACXBIWXMAAA7EAAAOxAGVKw4bAAAA90lEQVRIiWNgGAWjYDACZiBmbAAS7CCCQYIBQRLUwnOAWC0MMC0SCQgBvFrM2XnMJH/usGPgn/n84aMbNRaJ/Q3MB2/z4NFi2cxjJs17JplB4naOsXHOMYnEGQfYkq3xaTE4DNTC2Ab00e0cNukcNonEhgNAEUJaJH+21TPI3zz+TDrnn0Ti/AP83whqkeBtO8xgcIPBTDq3TSJxwwEeNrxaLJvZiq15247zGJ4B+iW3T8J442E2Y8s5eLSY8x/eePNnW7Wc3PHjDx/nfKuTnXe8+eGNN/gcxsBhAKLhLnFsYMajHKKF/QGKgD0BDaNgFIyCUTACAQD7gkccnXF1QgAAAABJRU5ErkJggg==","orcid":"","institution":"K. 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It addresses the research gap concerning how cloud technologies contribute to sustainable healthcare delivery in emerging markets.\u003c/p\u003e\u003ch2\u003eMethods\u003c/h2\u003e \u003cp\u003eUsing an exploratory case study approach, we applied the Balanced Scorecard (BSC) framework to evaluate cloud computing's influence across four strategic dimensions: customer engagement, financial performance, internal processes, and organizational learning. Data collection involved document analysis (47 corporate materials, 18 industry reports), academic literature review, and semi-structured interviews with five key stakeholders at Practo and two external healthcare IT experts.\u003c/p\u003e\u003ch2\u003eResults\u003c/h2\u003e \u003cp\u003eCloud adoption significantly enhanced Practo's capabilities in delivering personalized healthcare experiences (customer satisfaction increased from 82% to 88%), fortified data security (unauthorized access reduced by 94%), reduced operational costs (infrastructure costs decreased from 18.4% to 12.7% of revenue), and accelerated platform innovation (deployment frequency increased from bi-weekly to daily). Cloud-enabled trust mechanisms emerged as key enablers of stakeholder confidence, particularly in underserved markets.\u003c/p\u003e\u003ch2\u003eConclusions\u003c/h2\u003e \u003cp\u003eCloud computing acts as a transformative catalyst for digital healthcare platforms in emerging economies. This study contributes to theory by connecting cloud infrastructure to trust dynamics and operational sustainability while offering a strategic framework for healthcare organizations seeking to implement cloud solutions in resource-constrained settings.\u003c/p\u003e","manuscriptTitle":"Strategic Value of Cloud Computing for Practo: An Exploratory Case Study","msid":"","msnumber":"","nonDraftVersions":[{"code":1,"date":"2026-05-13 16:07:29","doi":"10.21203/rs.3.rs-9220409/v1","editorialEvents":[{"type":"communityComments","content":0},{"type":"editorInvitedReview","content":"","date":"2026-05-14T23:13:19+00:00","index":"hide","fulltext":""},{"type":"reviewerAgreed","content":"257760347925877015476195761908815152531","date":"2026-05-07T10:14:53+00:00","index":"hide","fulltext":""},{"type":"reviewerAgreed","content":"276915007451000354877098971746572837450","date":"2026-05-06T04:23:56+00:00","index":"hide","fulltext":""},{"type":"reviewerAgreed","content":"268500192805345008116846461304558230795","date":"2026-05-05T21:50:56+00:00","index":"hide","fulltext":""},{"type":"reviewerAgreed","content":"161849292877213008409403407665522075599","date":"2026-05-05T08:10:58+00:00","index":"hide","fulltext":""},{"type":"reviewersInvited","content":"","date":"2026-05-05T07:37:52+00:00","index":"","fulltext":""},{"type":"editorAssigned","content":"","date":"2026-04-22T06:42:07+00:00","index":"","fulltext":""},{"type":"checksComplete","content":"","date":"2026-04-08T06:54:20+00:00","index":"","fulltext":""},{"type":"submitted","content":"Discover Internet of Things","date":"2026-04-08T06:36:35+00:00","index":"","fulltext":""}],"status":"published","journal":{"display":true,"email":"[email protected]","identity":"discover-internet-of-things","isNatureJournal":false,"hasQc":true,"allowDirectSubmit":false,"externalIdentity":"diot","sideBox":"Learn more about [Discover Internet of Things](https://www.springer.com/journal/43926)","snPcode":"","submissionUrl":"","title":"Discover Internet of Things","twitterHandle":"","acdcEnabled":true,"dfaEnabled":true,"editorialSystem":"stoa","reportingPortfolio":"Discover Series","inReviewEnabled":true,"inReviewRevisionsEnabled":true}}],"origin":"","ownerIdentity":"edd701fa-af3d-448c-bf3f-37d96df2e40c","owner":[],"postedDate":"May 13th, 2026","published":true,"recentEditorialEvents":[{"type":"editorInvitedReview","content":"","date":"2026-05-14T23:13:19+00:00","index":39,"fulltext":""},{"type":"reviewerAgreed","content":"257760347925877015476195761908815152531","date":"2026-05-07T10:14:53+00:00","index":38,"fulltext":""},{"type":"reviewerAgreed","content":"276915007451000354877098971746572837450","date":"2026-05-06T04:23:56+00:00","index":37,"fulltext":""},{"type":"reviewerAgreed","content":"268500192805345008116846461304558230795","date":"2026-05-05T21:50:56+00:00","index":36,"fulltext":""},{"type":"reviewerAgreed","content":"161849292877213008409403407665522075599","date":"2026-05-05T08:10:58+00:00","index":32,"fulltext":""},{"type":"reviewersInvited","content":"15","date":"2026-05-05T07:37:52+00:00","index":"","fulltext":""}],"rejectedJournal":[],"revision":"","amendment":"","status":"under-review","subjectAreas":[],"tags":[],"updatedAt":"2026-05-13T16:07:30+00:00","versionOfRecord":[],"versionCreatedAt":"2026-05-13 16:07:29","video":"","vorDoi":"","vorDoiUrl":"","workflowStages":[]},"version":"v1","identity":"rs-9220409","journalConfig":"researchsquare"},"__N_SSP":true},"page":"/article/[identity]/[[...version]]","query":{"redirect":"/article/rs-9220409","identity":"rs-9220409","version":["v1"]},"buildId":"XKTyCvWXoU3ODBz1xrDgd","isFallback":false,"isExperimentalCompile":false,"dynamicIds":[84888],"gssp":true,"scriptLoader":[]}