How to Achieve an Optimal Balance in the “Impossible Triangle” of Live-Streaming E-commerce? — A Study on the LS-F Suppliers' Quality Investment Strategies Under the Evolution of Decision-Making Authority Regarding Pricing and Commissions

How to Achieve an Optimal Balance in the “Impossible Triangle” of Live-Streaming E-commerce? — A Study on the LS-F Suppliers' Quality Investment Strategies Under the Evolution of Decision-Making Authority Regarding Pricing and Commissions | Research Square window.SnipcartSettings = { analytics: { enabled: false } }; (function() { var accessVector = localStorage.getItem('access_vector') || ''; window.dataLayer = window.dataLayer || []; if (accessVector) { window.dataLayer.push({ user: { profile: { profileInfo: { snid: accessVector } } } }); } })(); (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-K279D39R'); Browse Preprints In Review Journals COVID-19 Preprints AJE Video Bytes Research Tools Research Promotion AJE Professional Editing AJE Rubriq About Preprint Platform In Review Editorial Policies Our Team Advisory Board Help Center Sign In Submit a Preprint Cite Share Download PDF Article How to Achieve an Optimal Balance in the “Impossible Triangle” of Live-Streaming E-commerce? — A Study on the LS-F Suppliers' Quality Investment Strategies Under the Evolution of Decision-Making Authority Regarding Pricing and Commissions Yuexiang Yang, Zhenwu Chen, Ketao Huang, Xinyi Li This is a preprint; it has not been peer reviewed by a journal. https://doi.org/ 10.21203/rs.3.rs-8518586/v1 This work is licensed under a CC BY 4.0 License Status: Posted Version 1 posted You are reading this latest preprint version Abstract This study constructs a theoretical analysis framework of the "impossible trinity" in live streaming e-commerce. From the two dimensions of "price" and "commission", it analyzes how changes in decision-making power affect the dimension of "quality", and accordingly establishes a differential game model of the dual-quality decision-making between "streamers and LS-F Suppliers". Specifically, it explores how changes in price decision-making power and commission decision-making power influence the LS-F Suppliers' product quality investment efforts and the dynamic trajectory of live streaming product quality. The research findings are as follows: (1) When the LS-F Suppliers gradually gain the power of price decision-making and commission decision-making, their quality investment efforts remain at a high level. (2) When the streamer's commission rate is low, if the initial live streaming price is high or low, the quality trajectory of live streaming products and the LS-F Supplier's profit trajectory show a positive synchronous growth. If the initial live streaming price is moderate, both trajectories show a negative synchronous growth. When the streamer's commission rate is high, if the initial live streaming price is high or low, the product quality trajectory shows positive growth while the LS-F Supplier's profit trajectory shows negative growth. If the initial live streaming price is moderate, the LS-F Supplier's profit trajectory shows positive growth while the product quality trajectory shows negative growth. (3) The fluctuation of the live streaming product quality trajectory is always relatively stable when the streamer solely decides the price. When the initial live streaming traffic is high, the quality trajectory fluctuates sharply during bargaining scenario; when the initial live streaming traffic is low, the quality trajectory fluctuates sharply when the LS-F Supplier solely decides the price. Physical sciences/Engineering Physical sciences/Mathematics and computing Impossible Trinity in Live Streaming E-commerce Product Quality Investment Efforts Price and Commission Full Text Additional Declarations No competing interests reported. Supplementary Files table2.pdf table1.pdf ConflictofInterest.docx titlepage.docx Cite Share Download PDF Status: Posted Version 1 posted You are reading this latest preprint version Research Square lets you share your work early, gain feedback from the community, and start making changes to your manuscript prior to peer review in a journal. As a division of Research Square Company, we’re committed to making research communication faster, fairer, and more useful. We do this by developing innovative software and high quality services for the global research community. Our growing team is made up of researchers and industry professionals working together to solve the most critical problems facing scientific publishing. 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From the two dimensions of \"price\" and \"commission\", it analyzes how changes in decision-making power affect the dimension of \"quality\", and accordingly establishes a differential game model of the dual-quality decision-making between \"streamers and LS-F Suppliers\". Specifically, it explores how changes in price decision-making power and commission decision-making power influence the LS-F Suppliers' product quality investment efforts and the dynamic trajectory of live streaming product quality. The research findings are as follows: (1) When the LS-F Suppliers gradually gain the power of price decision-making and commission decision-making, their quality investment efforts remain at a high level. (2) When the streamer's commission rate is low, if the initial live streaming price is high or low, the quality trajectory of live streaming products and the LS-F Supplier's profit trajectory show a positive synchronous growth. 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