Examining the Relationship between Pro-Environmental Attitudes, Self-Determination, and Sustained Intention in Eco-Friendly Sports Participation: A Study on Plogging Participants

In response to escalating environmental concerns and the surge in eco-friendly sports activities, this study investigates the determinants of sustained intention to participate in plogging, a prac-tice that combines jogging and litter collection. The study seeks to discern the effects of autonomy, competence, and relatedness experiences, as suggested by Self-Determination Theory, on the intent to persist in plogging. Additionally, the study probes the moderating role of eco-friendly attitudes, thereby propelling the confluence of sports and environmental research. The research methodology encompassed surveying plogging participants and analyzing their responses. The validation of these relationships was executed using multi-group structural equation modeling. The results revealed that autonomy and competence did not significantly sway extrinsic motivation, but relatedness surfaced as the most influential factor. This suggests that plogging, primarily viewed as a volunteering activity, serves more as a prosocial behavior that bolsters relationships rather than a means to enhance physical competence. The study also found that the value participants derived from plogging and their intention to continue varied based on their eco-friendly attitudes. The study concludes that voluntary participation and socializing are the core values of plogging, and understanding these values can foster healthier and more sustainable behaviors. The findings offer valuable insights for academic, practical, and policy perspectives in promoting eco-friendly sports activities.