Supporting Reflection In Design Process Using Color Psychology

Color psychology and Color theory give us insight about the sensation colors induce i.e. the stimulus. These sensations induce feelings and lead them to behavior in humans. In design process a designer needs to understand what feelings the color palette would induce for the audience. If we can work on helping the designers reflect upon the feelings conveyed by the color palette used in the design to the audience. It can help the designer make audience specific designs and would enhance the impact of design.