The logic, mechanism and path of the new quality productivity promoting the high-quality development of China's sports culture

The logic, mechanism and path of the new quality productivity promoting the high-quality development of China's sports culture | Authorea try { document.documentElement.classList.add('js'); } catch (e) { } var _gaq = _gaq || []; _gaq.push(['_setAccount', 'G-8VDV14Y67G']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); Skip to main content Preprints Collections Wiley Open Research IET Open Research Ecological Society of Japan All Collections About About Authorea FAQs Contact Us Quick Search anywhere Search for preprint articles, keywords, etc. Search Search ADVANCED SEARCH SCROLL This is a preprint and has not been peer reviewed. Data may be preliminary. 9 January 2025 V1 Latest version Share on The logic, mechanism and path of the new quality productivity promoting the high-quality development of China's sports culture Author : Xiao Ni Wang [email protected] Authors Info & Affiliations https://doi.org/10.22541/au.173639574.48467064/v1 309 views 196 downloads Contents Abstract Information & Authors Metrics & Citations View Options References Figures Tables Media Share Abstract High-quality development of sports culture is a crucial element in constructing a new development pattern for sports, achieving national strategic goals of building a strong sports nation and a culturally strong nation. It significantly contributes to the creative transformation and innovative development of China's outstanding traditional culture. Using literature review and logical analysis, this study examines the logic and mechanism by which new quality productivity drives the high-quality development of sports culture in China, aiming to optimize the development path of sports culture in the new era. To advance China's sports culture work towards a new journey, it is necessary to deepen the digitalization concept, promote new quality production of sports culture, accelerate the transformation of technological achievements in the industry, strengthen key technologies, advance new technology research and development in sports culture, build new standardized technology platforms, leverage regional coordination, provide high-quality sports culture services, establish high-efficiency collaborative innovation mechanisms, accelerate the deployment of new infrastructure, implement dual quality and efficiency development of sports technology, and construct a new modern service industry. Additionally, it is crucial to develop new education mechanisms, cultivate new quality technology talents with a composite skillset, and form a high-quality workforce The logic, mechanism and path of the new quality productivity promoting the high-quality development of China’s sports culture Abstract: High-quality development of sports culture is a crucial element in constructing a new development pattern for sports, achieving national strategic goals of building a strong sports nation and a culturally strong nation. It significantly contributes to the creative transformation and innovative development of China’s outstanding traditional culture. Using literature review and logical analysis, this study examines the logic and mechanism by which new quality productivity drives the high-quality development of sports culture in China, aiming to optimize the development path of sports culture in the new era. The research indicates that new quality productivity drives high-quality development of sports culture through innovation of production factors, improving supply quality, optimizing service systems, enhancing cultural protection, expanding industrial development, and improving governance capabilities. To advance China’s sports culture work towards a new journey, it is necessary to deepen the digitalization concept, promote new quality production of sports culture, accelerate the transformation of technological achievements in the industry, strengthen key technologies, advance new technology research and development in sports culture, build new standardized technology platforms, leverage regional coordination, provide high-quality sports culture services, establish high-efficiency collaborative innovation mechanisms, accelerate the deployment of new infrastructure, implement dual quality and efficiency development of sports technology, and construct a new modern service industry. Additionally, it is crucial to develop new education mechanisms, cultivate new quality technology talents with a composite skillset, and form a high-quality workforce. Key words: New quality productivity; sports culture; high quality; sports High-quality development of sports culture is a strategic decision to accelerate the construction of sports power, and is the only way to enhance cultural confidence and promote cultural self-improvement, and meet the people’s needs for a better life [1] .New productive forces are advanced productive forces with the characteristics of high-tech, high efficiency and high quality, in line with the new development concept [2] . At present, similar studies in our country mainly focus on sports intangible cultural heritage [3] , rural sports governance [4] , sports competition and performance [5] , sports industry [6] , sports consumption [7] and other related fields, but there are few studies on the high-quality development of sports culture, and there is no relevant research on the integration of new qualitative productivity. The theoretical experience of guiding the high-quality development of sports culture is insufficient. Based on this, this paper puts forward the optimization path of high-quality development of sports culture in our country by analyzing the theoretical logic and mechanism of the new quality productivity driving the development of sports culture, combined with the practical needs of sports culture work. 1 The theoretical logic of the new quality productivity promoting the high-quality development of sports culture 1.1 The concept and connotation of the new quality productivity promoting the high-quality development of sports culture Productivity is the development of production capacity and its factors [8] .New quality productive forces are advanced productive forces characterized by high technology, high efficiency and high quality, which are in line with the new development concept [2] . Different from traditional productive forces, the basic connotation of new quality productive forces is the leap of workers, labor materials, labor objects and their optimized combinations, and the core lies in ”new” and ”quality”. ”New” is mainly represented by new factors, new technologies and new industries, and ”quality” is mainly represented by high quality, multi-quality and double quality effects [9] . Sports culture refers to the complex of sports knowledge, system and concept in human society, including sports values, sports knowledge, sports system and sports activities [10] . High-quality development of sports culture is an indispensable and important part of the building of a powerful sports country, which is helpful to build a new pattern of sports development and enhance cultural confidence and self-improvement in the field of sports in our country. Some studies have summarized the characteristics of high-quality development of sports culture as large attraction, strong organization, good affinity, sufficient innovation, high integration and strong communication [11] . Combined with the core of the new quality productive forces and the characteristics of our country’s sports culture, this paper summarizes the connotation of the new quality productive forces promoting the high-quality development of sports culture as follows: 1) innovating production factors of sports culture; 2) improve the supply quality of sports culture; 3) optimize the sports culture service system; 4) strengthen the protection of traditional sports culture; 5) Expand the development of sports culture industry; 6) Improve the governance ability of sports culture. 1.2 The goal orientation of the new qualitative productivity to promote the high-quality development of sports culture 1.2.1 The goal of sports power and the guiding power of cultural digital strategy In August 2019, The General Office of the State Council issued the Outline of the Construction of Sports Power, which put forward the strategic task of ”promoting the prosperity and development of sports culture and carrying forward the Chinese sports spirit” [12] , and clarified the important position of sports culture in the construction of sports power. Under the background of building a sports power, governments at all levels have made continuous progress on the road of mining the value of sports culture and strengthening cultural confidence, giving full play to the positive role of sports culture in telling a good story about Chinese sports and improving the international image of Chinese sports. With the development of digital technology, China began to try to explore the path of digital cultural development. In August 2019, the Ministry of Science and Technology and other six departments issued the ”Guiding Opinions on Promoting the Deep Integration of Culture and Science and Technology” [13] and the ”Opinions on Promoting the Implementation of the National Cultural Digital Strategy” [14] issued by the General Office of the Central Committee and The State Council in 2022, providing top-level design for the construction of cultural power empowered by scientific and technological innovation, indicating the direction of progress and clearly following the principles. Under the requirements and guidance of national strategies and policy documents, scientific and technological innovation has gradually penetrated into the creation, production, dissemination and consumption of sports culture products and other levels and links, becoming an important engine for the prosperity and development of sports culture. 1.2.2 Driving forces for the high-quality development of traditional Chinese sports culture The report of the 20th National Congress of the Communist Party of China has emphasized many times that ”high-quality development is the primary task of building a modern socialist country in an all-round way” and ”achieving high-quality development is the essential requirement of Chinese-style modernization construction”, and creative transformation and innovative development are the fundamental way for outstanding traditional culture to realize modern transformation and exert contemporary value. The high-quality development of traditional Chinese sports culture is a strategic task to accelerate the construction of a sports power, and also provides a clear direction for the work of Chinese sports culture in the new era. In recent years, the rapid development of frontier technologies such as big data, cloud computing, virtual reality, and artificial intelligence has been widely applied in the field of culture, which makes the expression, existence, value connotation, and communication carrier of traditional culture take on a new look and renew their vitality. In this context, traditional sports culture should adapt to the requirements of cultural modern transformation of creative transformation and innovative development, innovate and inherit the protection carrier, change the display form, extend the industrial chain, and highlight the value of The Times while inheriting and carrying forward the historical wisdom. 1.2.3 The current situation of sports culture environment needs to be improved urgently The outstanding practical problems in the field of sports culture promote the reform and upgrading of sports culture work means. On the one hand, the quantity and quality of sports cultural products need to be improved. At present, the development of sports culture mainly relies on administrative means, and the measures related to industrialization and socialization are insufficient. There are few concrete and materialized means, methods and products, and the lack of services and products that truly enter the people’s life. On the other hand, at present, the network sports public opinion governance and crisis management are in the state of ”passive response”, the initiative to guide and creative publicity of sports positive energy is not enough, and there is a lack of effective sports culture governance tools and management means, especially the penetration of ”food circle culture” into the sports field needs to be managed urgently. 2 The mechanism of the new productive forces promoting the high-quality development of sports culture 2.1 Innovate the production factors of sports culture to meet the needs of higher level spiritual culture New factor is one of the specific manifestations of new quality productivity, which refers to the scientific and technological innovation as the leading factor, and the three factors such as workers, labor materials and labor objects permeate and coordinate.The sports culture with the core characteristics of ”competition and challenge” can highlight the country’s innovative attribute in this field, which is clearly reflected in the opening and closing ceremonies of the previous Olympic Games. All the host countries of the Olympic Games are innovating in the opening and closing ceremonies of the Olympic Games, and striving to show the cultural characteristics of the host country in the process. For example, at the opening ceremony of the Beijing 2008 Olympic Games, the scroll painting with ease and the live performance of Li Ning running through the air with the torch were bold innovations in the display form of excellent traditional Chinese culture. The rise of innovative science and technology has brought unprecedented opportunities for the high-quality development of sports culture. The rise of a new generation of information technology has provided new ideas for the reform and creation of sports culture, and greatly improved the management and production tools of sports culture. Through the intelligent analysis of artificial intelligence, the extensive connection of the Internet of things, the accurate insight of big data and the powerful computing power of cloud computing, the sports culture elements, logos and symbols with historical inheritance value can be deeply mined and organized, the innovative transformation and creative development of sports culture can be promoted, and more diverse, high-quality and efficient sports culture styles and contents can be created. Blockchain technology empowers traditional Chinese sports culture, expands the transmission form and inheritance depth of traditional sports culture, vividly interprets the cultural connotation of traditional sports activities such as Chinese martial arts, Cuju and Go, and further highlights the artistic value and collection value of Chinese sports relics. 2.2 Improve the supply quality of sports culture and update the narrative deduction form of sports culture The new technology of new quality productivity mainly focuses on the research and application of digital information technology, and the input and output of technology research and development show the characteristics of exponential growth, usually based on independent innovation and supplemented by exchange and reference. The high-quality development of sports culture is a strategic decision to accelerate the construction of a sports power, and also a clear direction for the development of China’s sports culture in the new era and new journey. The key path of high-quality development of sports culture is to promote the improvement of sports culture system with the concept of all-round development, improve the co-construction quality of sports culture with integrated development, improve the construction quality of sports culture with innovative development, and improve the quality of sports culture products with coordinated development. Providing high-quality sports and culture supply is the spiritual foundation of building the sense of community of the Chinese nation and realizing the great rejuvenation of the Chinese nation. As a unique narrative form in the information age, digital narrative is a narrative method that uses digital information technology to integrate various modern media elements such as sound, pictures, text, animation, film and television into the traditional narrative, so as to make the content of the narrative visual and visual, so that the audience can understand and perceive. The integration of digital narrative and sports culture, with the content value of sports culture as the core, and with a variety of digital media technology to create a real whole-body perception atmosphere, bring temperature audio-visual feast, sensory stimulation and participation of perception experience, can better convey the value of sports culture and humanistic spirit. In the opening ceremony of the Beijing Winter Olympics, digital performance and simulation technology have been fully applied. The huge ground display, ice waterfall, ice cube and other elements have been adopted by artificial intelligence, 5G, AR, naked eye 3D and other scientific and technological means. In addition, digital technology can be used to mine red sports culture, and innovative presentation methods can be used to make red sports culture ”live”. At the same time, modern technology can be used to create immersive red sports culture exhibition, so that the audience can feel the unique charm of red sports culture. 2.3 Optimize the communication channels of sports culture and promote the double quality and effect development of sports culture Double quality effect is one of the ”quality” manifestations of the new quality productivity. From the perspective of micro-production, the new quality productivity not only pays attention to short-term benefits, but also pays attention to long-term benefits, with the characteristics of short-term accumulation supporting long-term development. From the perspective of national development, new quality productive forces pay attention to both economic and social benefits, and always aim to improve people’s livelihood and well-being in the process of supporting national economic modernization [9] . The use of new quality productivity to promote the short-term and long-term benefits of sports culture communication can be accumulated in a short period to support the long-term development of sports culture. The development of digital information technology has prompted the emergence of various new media, which provides diversified platforms and channels for the dissemination of sports culture. People can understand sports culture through omnimedia communication, breaking through the limitations of low efficiency, small scope and single form of sports culture communication under traditional media. On the other hand, under the support of digital technology, new media links the Internet with the mobile terminals of various electronic products, transmits the digital information stored in the Internet cloud directly to the audience, breaks the limitation of time and space, realizes the sharing of digital information of sports culture, improves the speed of communication, and expands the communication space. CCTV all-media communication played the ”Voice of the Winter Olympics” integrated communication to show the charm of the Winter Olympics. The China Media Group invested more than 3,000 people to participate in the broadcast and report of the Beijing Winter Olympics, realizing the integration and linkage of large and small screens. 14 TV channels and 17 radio frequencies, as well as CCTV video, CCTV News, CCTV Sports and other new media platforms showed the panorama of the Winter Olympics. Technology innovation has made the Winter Olympics smart. The China Media Group has comprehensively used various high-definition broadcasting, virtual reality, artificial intelligence and other technologies to not only make 4K/8K the standard configuration of major sports events, but also constantly refresh the reporting efficiency and audience viewing experience through efficient content production and creative interactive modes. During the Beijing Winter Olympic Games, the China Media Group interpreted the content of the Winter Olympic Games through diversified themes and types, and created a matrix of derivative programs including TV dramas, documentaries, variety shows, information and other types, showing the quality of sports programs. 2.4 Strengthen the protection of traditional sports culture and deepen the sustainable development of sports culture According to the UNESCO Convention for the Protection of Intangible Cultural Heritage, ”protection” refers to various measures to ensure the vitality of intangible cultural heritage, including the identification, documentation, research, preservation, protection, publicity, promotion, inheritance and revitalization of various aspects [15] . Sports intangible cultural heritage is an important part of the intangible cultural heritage, which is born out of the production and life practice of people in different regions and carries profound humanistic value and aesthetic connotation. As an important part of Chinese excellent traditional culture, sports intangible cultural heritage of our country plays an important role in firming cultural confidence, promoting the construction of cultural power and sports power, and improving the soft power of sports culture. Its protection and inheritance are conducive to the cohesion and continuation of the national spirit and the realization of the great rejuvenation of the Chinese nation. With the help of digital storage technology, such as photography, scanning, recording, video, scene restoration and reproduction, it can completely and scientifically record and retain the information of traditional Chinese sports culture, convert the physical form into digital information for storage, build digital archives, and carry out permanent preservation and live inheritance. On the basis of digital archives, a professional and systematic sports culture digital resource library is built. Through sorting and classification, the chaotic cultural information is integrated to realize digital and visual modeling, and the connotation and style of traditional sports culture is shown in an all-round and multi-perspective three-dimensional way, which is convenient for the display, research and activate and use of traditional sports culture. After the sports intangible cultural heritage was included in the digital protection standard of the cultural industry, in June 2023, the Ministry of Culture and Tourism officially approved the cultural industry standard ”Digital Protection of Intangible Cultural Heritage Digital Resources Collection and Description” [16] , the seventh part of which is ”Traditional sports, entertainment and acrobatics”. By the end of 2023, the cultural relic digital protection team of the Dunhuang Academy has completed the digital collection of murals in 295 caves of Dunhuang grotches, and 50,000 historical archive negatives, including murals of ancient sports activities, have formed massive digital achievements. 2.5 Expand the development of sports culture industry and stimulate the market demand for sports culture products New industries are the mapping of new factors and new technologies in the core of new quality productivity. Different from the traditional industrial system, new industries are mainly technology-intensive industries, with intelligent, green and integrated production as the goal, showing the characteristics of low resource consumption but high value output. Sports culture industry refers to sports culture and related industries, which are composed of news broadcasting, publishing and distribution, television and film, culture and art, cultural leisure and entertainment, cultural supplies and equipment and the production and sales of related cultural products. Driven by new quality productivity, the combination of new technologies and new elements such as artificial intelligence, big data and cloud computing can effectively improve the scale and quality of the development of sports culture industry. The platform space formed by digital technology is used to expand the interaction between sports culture products and services and consumers. By improving the sports culture industry chain system, the development of e-sports and virtual sports will drive the new development of sports culture industry, and carry out cross-border and transnational ”sports +” industrial cooperation, which provides diversified development, production and marketing channels for the sports culture industry chain. In addition, the Internet of things technology is used to develop the operation strategy of the sports culture industry to realize the transformation from the traditional ”supply-led design” to ”point-to-point service driven by public demand”, so as to ensure that sports culture products and services are accurately connected and meet the actual needs and preferences of the public. According to the Beijing Winter Olympics marketing report, sales of ”Bing Dwen Dwen” plush toys rose from 1.4 million during the Games to 5.2 million by May 2022. Digital technology not only expands the consumption market of sports culture, but also enables real-time broadcast and media transmission of sports events through the Internet, reduces the dependence of the sports culture industry on specific sports scenes, increases the entertainment of sports activities, and uses Virtual Reality (VR) and Augmented Reality (AR) technology to create more new labor elements and provide more immersive sports experience. Further enhance the market competitiveness of traditional sports culture industry. Manage and supervise the sports culture industry ticket sales, live events, production and promotion of cultural products by using digital platforms and tools. The sports industry is integrated with entertainment, science and technology, health and other fields to create more attractive sports culture content, and enhance the audience’s sense of participation and stickness through the combination of online and offline. 2.6 Enhance the governance capacity of sports culture and improve the comprehensive and accurate supervision and management mechanism Online sports public opinion refers to the integration of public opinions and ideas on hot sports events expressed on the Internet [17] , which has the characteristics of zero threshold, zero check and civilianization. At present, under the guidance of entertainment media and commerce, the audience is no longer obsessed with the sports event itself, but places their eyes on the public opinion. The network’s reckless narration of sports events and the audience’s emotional expression make the collective extreme emotions continue to spread, and then produce the phenomenon of public opinion polarization. For example, in the competition involving the confrontation between China and Japan, it often causes the people of our country to pay great attention to the game judgment and the phenomenon of ”group polarization”. The attention of online media to female athletes is more inclined to physical beauty, and the image construction is more inclined to be entertaining [18] . And exaggerating reports on sports events, such as attributing mistakes in large competitions and unfair punishment of athletes to the ”black curtain” of the government [19] , not only distorts the image of athletes, but also reduces the credibility of sports administrative departments. Good sports public opinion can guide people to have correct cognition and objective evaluation. Improper governance of sports public opinion can easily lead to leakage of personal privacy of athletes, online violence induced by fan disputes, and false information can cause adverse effects such as public opinion guidance. Zhang Zhijie, a young player from China’s badminton team, collapsed during the 2024 Asian Youth Badminton Championships in Indonesia and died after being taken to hospital. After the event, the sports community and the public launched a heated discussion on the online platform around the emergency treatment of the event, medical security and the life safety of athletes. The digital era has brought new challenges, new methods and new means to the governance of sports culture. On the one hand, digitalization empowers the accurate judgment of sports public opinion. Through the use of information technology such as massive search, artificial algorithm and vertical and horizontal comparison, the evolution law of sports public opinion is visualized and analyzed, and the development of sports public opinion research and judgment is promoted to achieve accurate, comprehensive and scientific development. On the other hand, strengthen the network sports culture supervision and management mechanism. The use of digital identification, monitoring, management and other technologies, all-weather monitoring and sports related rumors, vulgar information, network violence and other illegal content, found in time to ban, shield processing, in order to form high-quality sports public opinion guidance, will effectively promote the prosperity and development of sports. 3 The realistic dilemma of the new quality productivity promoting the high-quality development of sports culture 3.1 The practice of digital concept is insufficient, and the development plan of sports culture still needs to be clarified The high-quality development of sports culture needs to rely on the concept of digital transformation. Digital refers to the use of big data, artificial intelligence, cloud computing and other digital technologies to carry out digital transformation of specific scenes, mainly including digital processing, storage and display of industry, fitness, exhibition and other activities in the field of sports culture. At present, under the promotion of national cultural digitization strategy and sports power, the strategic position of digital technology in the development of sports culture and industry is insufficient, and the revolutionary influence of digital transformation on sports culture is still not clear, and it is only regarded as icing on the cherry. The existing transformation results also have the problems of insufficient enthusiasm, low enthusiasm and weak promotion. Although some ”cloud” activities such as ”cloud watch competition”, ”cloud exhibition” and ”cloud fitness” have been opened, they only translate the presentation mode of sports culture to the online platform, and do not achieve the effect of presenting the panoramic context of sports culture. The poor effect of the digital transformation of sports culture can be attributed to the deviation of the knowledge and understanding of the internal construction law supporting the digital transformation of sports culture, the lack of relevant theoretical guidance and mature experience for reference, the lack of new technology and demand tracking analysis, and the public can not feel the cultural perception matching the real space in the digital space. And then affect the speed and effect of sports culture innovation and development. In addition, the strategic planning of digital support sports culture development is not clear. The integrated development of sports culture and science and technology is a huge and complex system engineering, which needs to be guided by an overall plan. However, there is a general lack of scientific and feasible policy planning, action guidelines or implementation programs in practice. 3.2 The key technologies are not well mastered, and the coordination mechanism of sports culture still needs to be established Digital and intelligent science and technology are the core elements of new qualitative productivity to promote the high-quality development of sports culture. At present, the depth and breadth of the application of digital technology in the field of sports culture in China still need to be improved. At present, the integration of sports culture and digital technology in many regions only stays at the simple additive level of ”culture + technology”, and the sports culture content presented through simple terminals cannot truly express the deep historical value, and the collaborative mechanism of active association between sports culture and digital technology has not been established. For example, sports intangible heritage culture needs to be inherited from the population, while digital protection using existing equipment and conditions can only stay on the surface, and the cultural connotation and psychological state can not be presented, resulting in the lack of the authenticity of sports culture. In order to highlight digital technology, some sports culture related industries and institutions over-show the results of digital transformation and development, which has caused a certain degree of distortion and weakened the original localization and uniqueness of sports culture. The AI big model represented by ChatGPT is the key technology base for the innovation of sports culture content. At present, the development of domestic sports big model is relatively lagging behind, and only the ”Upper sports big model” released by Shangti is available. In addition, the lack of digital standards of sports culture is serious, the formulation, issuance and promotion of digital sports culture standards are obviously lagging behind the practice, there is a lack of unified digital standards and norms, and blind collection is common in the process of digitization of sports collections. For example, when ”Beijing Memory · Double Olympic City” was building the digital exhibition hall of 3D Olympic collection, it was impossible to image because of reflection, and it was difficult to scan the objects with too large volume. The coordinated DEVELOPMENT can powerfully impels our country sports industry various fields each aspect balanced development, in order to emphasize the sports development entirety. At present, the main force of sports culture research is teachers in professional sports colleges and comprehensive universities in our country, which makes the achievements of sports culture project easy to stay in the theoretical research level, and there is a gap with the actual learning and training of the national sports team and the provincial or city sports team. 3.3 Lack of digital infrastructure, grassroots elements of sports culture still need to be consolidated By playing the important role of data as a key factor of production, digital infrastructure can empower traditional sports culture and provide support and motivation for the high-quality construction of sports culture. According to the Statistical Report on Internet Development in China, as of December 2021, the number of rural and urban Internet users in China was 284 million and 748 million, respectively. The number of non-Internet users in China was 382 million, and rural areas accounted for 54.9%. However, the lack of digital infrastructure will cause problems such as poor network links, insufficient application of information technology, weak demand for digital investment of enterprises, and weak information acceptance ability [20]. The digital infrastructure of sports culture also has the problem of unbalanced regional development. Mainly affected by the economic level and the consumer demand of the cultural market, the construction of cultural digital infrastructure in the eastern, central and western regions of our country is seriously unbalanced, which hinders the digitization process of sports culture. At present, the digital infrastructure of our country still has the problem of unbalanced development of urban and rural areas, which leads to the uncoordinated layout, and is not conducive to the whole field of transmission of national sports culture. At present, the collection and modeling of sports culture resources is not wide, and the digital collection of sports culture only aims at a few precious cultural achievements, which cannot meet the needs of the social public to understand and study sports culture, and fails to meet the needs of digital protection of sports culture. This phenomenon leads to the fragmentation of sports culture data, which is manifested as the scattered distribution of digital sports culture resources, and the lack of unified digital information database integration between sports culture digital resources, which limits the sharing of sports culture resources data and the coordination and cooperation of the cultural industry chain. For example, the National Football Culture Digital Center uses digital TV, VR video and other digital technologies to make the audience experience the national football immersive and show the development history of Chinese table tennis. However, due to the lack of data interconnection and sharing between various functional departments, the sharing of high-quality sports culture resources is further limited. 3.4 The foundation of innovative industries is weak, and the development system of sports culture still needs to be constructed At present, the sports culture resources of our country are mainly concentrated in the northern region, but the digital development of our country is dominated by the Jiangsui-Zhejiang-Shanghai-Yangtze River Delta region, and there is regional imbalance between the sports culture industry and digital development. However, the information asymmetry in the sports culture industry chain makes the coordination between each link inefficient, unable to share and transfer information in time, and unable to respond to market demand in time. At the same time, due to the fierce competition in the sports culture market, enterprises are more inclined to develop new products and promote products, rather than actively seeking cooperation linkage, which leads to the weakening of linkage effect. It can be attributed to the insufficient policy support of the government in the sports culture industry chain, the imperfect ecological environment of the sports culture market, and the lack of unified standards and norms in the sports culture market, which makes it difficult to form consensus between various links, further increasing the difficulty of collaboration and weakening the linkage effect. The roles of the government and enterprises are not clear. Some localities still promote the integration of sports culture and science and technology despite the lack of scientific and technological strength of enterprises. The government unilaterally insists on the universal method of taking enterprises as the main body and taking the market as the guidance, and then fails to play the supporting role of the government. The activity of financing in the sports culture capital market is limited, and under the comprehensive influence of internal and external factors such as the impact of the epidemic and weak profitability, the investment market of the sports industry tends to be calm and rational, which makes the innovation and development of the future sports culture industry face greater financial pressure. In addition, there are still problems in the transformation and application of sports culture and science and technology achievements. The current digital work is based on the traditional sports culture system, and the inherent mechanism model of the traditional sports culture system has institutional inertia, which limits the application of digital technology to the sports culture industry and market promotion. 3.5 The supply of scientific and technological talents is insufficient, and the structure of sports and cultural talents still needs to be optimized Workers are the most active and decisive factor in the new quality productivity. To promote the high-quality development of sports culture with new quality productivity requires compound talents with higher professional quality. At present, there are obvious shortcomings in the quantity, quality and training structure of new talents for high-quality development of sports culture in our country. There is a shortage of professional technical talents in the field of sports culture, especially in network technology, data storage, information processing, software development, e-commerce, virtual reality, artificial intelligence and so on. The gap of sports culture and science and technology talents is large, according to the ”manufacturing industry talent development planning guide” is expected to 2025, China’s new material industry talent gap will expand to 4 million; The ”Research and Development Report on Industry Digital Talents (2023)” mentioned that the gap of digital talents in China is about 25 million to 30 million, and the number is still increasing. The main reason is that the training system of sports talents is lagging behind. Although the concept of ”science and technology + sports” has been paid more and more attention, in the field of sports, the relevant professional setting, curriculum construction, talent training and teacher team construction are still in their infancy. China’s high-level sports science and technology personnel training system is not yet perfect. According to statistics, among higher sports institutions, only Capital Institute of Sport has built a sports artificial intelligence research institute to integrate science and technology with physical education, and only Shanghai University of Sport and Wuhan Institute of Sport have set up doctoral programs in the direction of ”sports engineering”. The current construction of sports discipline restricts the knowledge production, knowledge evolution and practice activities related to sports science and technology such as sports information and sports engineering, and restricts the training of scientific and technological sports talents. However, the sports culture talent training system is not closely related to market demand and related industries, and the talents exported by colleges and universities cannot meet the development needs of sports culture industry and consumer market. It also reflects the lack of attention to scientific and technological talents in the field of sports culture, the government’s talent introduction policy is not perfect, and the attraction of cross-professional scientific and technological talents is not high. At the same time, the number of scientific and technological talents in sports culture enterprises is still small, the system is not scientific, and the configuration is not perfect. 4 The practice path of the new quality productivity promoting the high-quality development of sports culture 4.1 Deepen the concept of digitalization, promote the new quality production of sports culture, and accelerate the transformation of industrial scientific and technological achievements Scientific and technological innovation is the core of new quality productivity and the first driving force to promote the high-quality development of sports culture. In the context of 5G era, it is important to deepen the concept of digitalization, seize the development opportunities brought by the new round of scientific and technological revolution, actively promote the process of digital transformation of sports culture, and accelerate the integrated development of sports culture and other fields, which is an important driver for the high-quality development of sports culture. It is necessary to accelerate the deployment of the development strategic planning for the digital transformation of sports culture, take the national key research and development plan as the starting point, dread the channel of basic application research and industrialization link, and improve the accuracy of the docking of the innovation chain and the industrial chain. Accelerate the transformation of industrial achievements of ”sports culture + science and technology”, improve the national market circulation system of sports culture and technology, regularly carry out exhibitions of sports culture and science and technology achievements, build a digital network information exchange and docking platform, and deal with the problem of asymmetric and unbalanced information of sports culture resources. In addition, training sports culture management work engaged in sports culture and science and technology consultation, technology evaluation, technology transfer and achievement transformation at the national and social level, providing corresponding technical services for the new quality development of sports culture, can effectively reduce the risk of sports culture innovation, and further accelerate the industrialization of sports culture and science and technology integration results. At the same time, we will further promote the new qualitative development of sports culture, innovate the communication path of sports culture, and provide high-quality sports media communication content, including the construction of the whole industry chain system such as the clarity of sports culture content production, transaction channels and copyright protection. Update the production and presentation mode of cross-media sports culture content, and use VR/AR technology to realize the refinement and immersion of sports culture content communication. Break through cloud platform technology, develop distributed cloud architecture, encourage and support the construction of sports media integration center, innovate new business of sports news publicity, and create a new format of serving society and users. 4.2 Consolidate key technologies, promote the research and development of new technologies of sports culture, and build a new platform for standardized technologies The higher technical content of labor materials is the power source of the new quality productivity. To consolidate and master the key production technology is the key path to promote the creative transformation and innovative development of sports culture. The integration and application of a new generation of information technology, new manufacturing technology and new material technology has bred a number of new production tools that are more intelligent, more efficient, lower carbon and safer for the digital age, greatly expanding the production space of sports culture. Therefore, the research and development of new technologies in the field of sports culture should be carried out as soon as possible, such as strengthening the classification and identification of sports culture resources, improving digital collection management and big data processing, innovative content creation based on data intelligence, VR/AR virtual production and other sports culture production technology research and development. Do well in the diversified release channels of sports cultural products, multi-network comprehensive circulation and multi-terminal presentation and other communication technology research and development; Promote the value evaluation and copyright trading of sports culture products, and develop service technologies such as personalized recommendation based on big data algorithms and quality evaluation of sports culture products and services. To carry out the protection and development of sports cultural resources, intellectual property protection and infringement management, sports public opinion analysis and content security supervision and other management technology research and development. In addition, strengthen the technical level of sports cultural equipment, such as strengthening the protection and inheritance of intelligent sports cultural heritage, digital technology collection and sports culture experience, public sports culture services and leisure cultural entertainment and other special equipment development; Strengthen the independent research and development and industrial development of high-end equipment such as sports virtual reality, sports optical capture, sports film and television recording and high-definition live broadcast of sports events, as well as high-end software products such as sports event viewing interaction, film and television production and studio. Build a new platform for standardized sports culture technology, develop a standardized technology system and vigorously improve the influence at home and abroad, promote the patent of core technology and the standardization of exhibition industry, build a sports culture industry evaluation system, and strive to help the deep integration of sports culture and science and technology with standardization requirements. We can use the relevant policies of the ”Belt and Road” initiative to promote the ”going out” of sports culture and science and technology innovation achievements based on standardization. In addition, we encourage Chinese sports culture enterprises and associations to participate in the research and development of international sports culture standards, and promote the internationalization of China’s dominant technologies and standards. 4.3 Give full play to regional coordination, provide high-quality sports and culture services, and build a new system of high-quality and efficient coordination One of the characteristics of high-quality sports culture is to meet the growing needs of sports culture of all the people, and to improve regional coordinated development and enhance the efficiency of resource allocation is the key path to realize the balanced and comprehensive development of sports culture. In August 2022, The State Council issued the Report on the Development of Digital Economy, which emphasized the need to promote digital industries and industrial digitalization in a coordinated manner, and comprehensively improve the digitalization level of all industries. Therefore, it is necessary to strengthen the construction of sports culture big data system, rely on the collection data of various types of sports culture in the national field, label the cultural genes of the Chinese nation in different categories, extract the core connotation and spiritual identity in the recording results of sports intangible cultural heritage, and build a sports culture database that is physically dispersed, logically centralized, interconnected between government and enterprise, data sharing, safe and credible. Build the application ecosystem of sports culture big data as soon as possible, strengthen the public service support of sports culture big data, open up sports culture big data to the society, encourage other organizations to develop and utilize sports culture big data according to law, integrate sports culture elements and logos into the content creation of sports culture, creative design, and the construction of ecological civilization, network power and digital China. Let the sports culture be truly ”alive”. Fully mobilize the enthusiasm, coordination and innovation of the government, society and other diverse subjects in the construction of sports culture. Give full play to the pilot and demonstration role of sports culture and science and technology innovation, take the demonstration base of sports culture and science and technology integration as the core carrier of sports culture, science and technology innovation and industrial development, and give full play to the driving role of the national sports industry base in model innovation and integrated development. To create a demonstration zone of deep integration of sports culture and science and technology, a test field of policy system and management mechanism, and a pioneer of innovation and development of sports culture and science and technology industry. At the same time, we will explore the establishment of an efficient and collaborative innovation system, and cultivate an innovation pattern featuring the combination of industry, education and research, the convergence of upstream, middle and downstream, and the collaboration of large and medium-sized enterprises. Establish the formation mechanism of major scientific research tasks of sports culture and science and technology, and design the innovation chain from basic research to key technology research and development and integrated application. Define the functional orientation of enterprises, research institutes, universities, social organizations and other types of innovation entities, and build an open and efficient innovation network. 4.4 Accelerate the layout of new infrastructure, implement the dual-quality and effective development of sports science and technology, and build a new modern service industry In March 2020, the General Office of the Ministry of Industry and Information Technology issued the Notice of the General Office of the Ministry of Industry and Information Technology on Promoting the Accelerated Development of Industrial Internet [21] , emphasizing the necessity and importance of embedding digital infrastructure into the sports and cultural industry from six aspects, such as accelerating new infrastructure and expanding integration and innovation applications. The ”new infrastructure” of sports culture refers to the integration of digital technologies such as 5G, VR/AR, artificial intelligence and big data into the production, service and industry of sports culture, and the upgrading and transformation, so as to create a high-quality sports culture environment of ”1+1 > 2”. It can be seen that improving the production factors with data as the core and expanding the depth and breadth of digital infrastructure construction are the basic projects to implement the comprehensive development of sports culture industry. The digital infrastructure of sports culture mainly involves cultural collection, content production, data services and supervision. Therefore, it is necessary to accelerate the efficiency of resource integration and allocation, integrate new technologies such as artificial intelligence and big data into the collection, production, distribution, acceptance and feedback of sports culture, and comprehensively improve the ability to guide sports public opinion. Provide personalized customization, precision production, intelligent push and other modern services. Build new labor resources such as digital networks, digital resources and digital platforms, improve the governance system and supervision mechanism of sports culture, build a sports culture data sharing mechanism, and break regional barriers. New digital infrastructure not only promotes the digitization of cultural industry, but also promotes the process of cultural industry agglomeration [22] . It should give full play to its application in the whole field of sports and innovate the efficient development of sports culture industry chain. It is suggested to accelerate the intelligent upgrading of modern sports culture services, support the application of intelligent and innovative services in traditional industries such as the publishing and distribution of sports culture products, related film and television entertainment and sports advertising services, and develop sports culture service models and new formats. We should innovate the service supply mode of public sports culture, focus on the research and development of intelligent results presentation technology, develop digital sports culture products, and give full play to the research, display and education functions of public sports culture institutions. We will encourage two-way exchanges, cooperative development and joint experience in the fields of sports and culture and science and technology and intelligence, and further strengthen the effective supply of new technologies. 4.5 Develop a new mechanism for educating people, cultivate compound and new quality scientific and technological talents, and build a team of high-quality workers Higher quality workers are the first element of new quality productivity. Training new talents is the key foundation for promoting the high-quality development of sports culture, and the fundamental path for the prosperity and development of sports culture lies in the construction of high-quality sports culture talent teams [23] . The report of the 20th National Congress of the Communist Party of China emphasizes to promote the coordinated development of education, science and technology and talents, which suggests that we should pay attention to the systematization, theory and innovation of the education mechanism. It is necessary to reintegrate the new talent training mechanism, and establish a compound new quality talent team that matches the discipline development and meets the needs of the sports culture industry. Innovate the talent introduction mechanism, focus on cultivating leading talents and innovation teams in sports culture product research and development, core digital technology breakthrough, sports culture industry management mode innovation and other aspects, to meet the supply and demand of talents in the fields of communication media, investment and operation, cultural data value-added and other fields. To build a new education mechanism, emphasize the orientation of ”precise resource allocation, standardized skill training, standardized selection mechanism, and diversified employment services”, further promote the education project of sports culture digital technology, and cultivate compound talents with both sports culture theory and science and technology. Combining the characteristics of science and technology and innovation, colleges and universities are the main territories for cultivating professional talents, adhering to the priority development of education, and paying attention to the comprehensive development driven by talent guidance. Therefore, it is necessary to establish a variety of sports and cultural talents training mode such as school-enterprise collaboration and school-school alliance, build an interdisciplinary joint training system with the ”sports +” method, set up relevant courses in the field of sports culture, improve the comprehensive quality of sports and cultural talents, and grasp the important position of colleges and universities in the education mechanism. In addition, we should pay attention to the development of sports culture collaborative education mechanism, establish an integrated development model of ”government, universities and enterprises”, build a new collaborative education platform of ”government, industry, learning, research and application”, encourage the government, universities, enterprises and scientific research institutions to jointly conduct scientific research around the realistic needs of sports culture, and promote the sharing and optimal allocation of high-quality resources. Strengthen the basic theory and practice research, build our country sports culture professional discipline system together. 5 Conclusion The new quality productivity is the new driving force for the prosperity and development of sports culture, and the new theory of sports practice activities, which provides new ideas and new methods for the innovative development and digital transformation of sports culture. At present, there are still many problems in our country’s sports culture REFORM, such as insufficient practice of digital idea, poor grasp of key technologies and digital infrastructure, weak innovative industries, and insufficient supply of scientific and technological talents. Based on the new era, the high-quality development of sports culture should focus on the production of new quality sports culture, the training of compound new quality talents, the construction of new platforms for standardized technology, the construction of new systems for high quality and efficiency coordination, and the construction of new industries for modern services, focusing on telling the story of Chinese sports and carrying forward the Chinese sports spirit. 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Information & Authors Information Version history V1 Version 1 09 January 2025 Copyright This work is licensed under a Non Exclusive No Reuse License. Authors Affiliations Xiao Ni Wang [email protected] View all articles by this author Metrics & Citations Metrics Article Usage 309 views 196 downloads .FvxKWukQNSOunydq8rnd { width: 100px; } Citations Download citation Xiao Ni Wang. The logic, mechanism and path of the new quality productivity promoting the high-quality development of China's sports culture. Authorea . 09 January 2025. DOI: https://doi.org/10.22541/au.173639574.48467064/v1 If you have the appropriate software installed, you can download article citation data to the citation manager of your choice. Simply select your manager software from the list below and click Download. For more information or tips please see 'Downloading to a citation manager' in the Help menu . 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