Sensing the Audience in Digital Streaming: Lessons from a Global Pandemic

Live performances are immersive shared experiences, traditionally taking place in designated, carefully designed physical spaces such as theatres or concert halls. As it is becoming increasingly common for audiences to experience this type of content remotely using digital technology, it is crucial to reflect on the design of digital experiences and the technology used to deliver them. This research is guided by the question: How can the design of streaming technologies support artists in creating immersive and engaging audience experiences? A series of audience studies, which took place as cultural organisations were forced to adapt and deliver their content remotely due to the COVID19 global pandemic, highlighted problems with existing streaming solutions and informed a set of design recommendations for audience experience and research.