Systematic Analysis of the Role of Corporate Social Responsibility in Improving Company’s Reputation Towards Sustainable Development

This study systematically analyzes the relationship between corporate social responsibility (CSR) and corporate reputation through a literature review of 48 selected articles published between 2014 and 2024. The findings reveal that CSR significantly influences corporate reputation across various sectors, with key emphases on social empowerment, environmental management, and disclosure transparency. Well-designed CSR programs not only enhance corporate image but also foster customer loyalty and build stakeholder trust towards sustainable development. Moreover, transparent CSR disclosures via digital media play a critical role in shaping public perceptions, particularly regarding social and environmental issues closely linked to sustainable development. This study provides practical insights for companies, regulators, and academics in developing effective CSR strategies that strengthen corporate reputation while contributing to sustainable development in the era of globalization.