Awake together: Sociopsychological processes of engagement in conspiracist communities

Research on conspiracy theories tends to frame conspiracy believers as isolated individuals falling prey to irrational beliefs caused by a variety of pathological traits and cognitive shortcomings. But evidence is accumulating that conspiracy theory believers are also linked together in social movements capable of effectively coordinated collective action. We propose that conspiracy theory beliefs evolve over time, as part of a process of increasing disengagement from mainstream groups, and concomitant engagement in a community of like-minded individuals, capable of coordinated collective action. This approach allows portraying extreme conspiracism as attractive not despite its apparent irrationality, but precisely because of it. As such, conspiracy theories could not only be conceived as “beliefs”, but also as “social signals” advertising a subversive “counter-elite” posture.