Emerging Industry: Identifying the Effective Institutional Factors on the Exploitation of Entrepreneurial Opportunities of Sports Tourism Industry in Developing Countries

The aim of this study is to identify the effective institutional factors on the exploitation of entrepreneurial opportunities of the sports tourism industry in developing countries. This research is a qualitative study, the systematic method of Strauss and Corbin (1990) has been used to analyze the data. Interviewing is the main method of collecting data in this research, which semi-structured interviews were done with 45 members of the research community. According to Shane and Venkataraman individual-opportunity nexus framework (2000), interview questions were drafted and simultaneously with data collection from interviews, data analysis was performed. Based on the research results, 75 indicators affecting the exploitation of entrepreneurship opportunities in sports tourism were identified. Our research findings show that the necessary institutional arrangements in regulatory/legal/administrative dimensions (rule of law, government policies), normative/cultural (social norms, values and beliefs), cognitive/educational (promotion of elite knowledge, promotion of social knowledge) and guidance measures/supporter (public sector support, private sector support, complementary attraction and information technology) can improve the rate of entrepreneurial behavior in this area by increasing the ability and willingness of entrepreneurs to take advantage of entrepreneurial opportunities in the field of sports tourism. Finally, according to the research results, it can be suggested that for the growth of the sports tourism industry in developing countries, The existence of a legal, normative, supportive and educational environment will affect the ability and desire of market participants to identify and exploit the entrepreneurial opportunities of this emerging industry.