A Comprehensive Literature Review on the Impact of the COVID-19 Pandemic on Considerable Industries in the Sri Lankan Economy and the Marketing Strategies Used to Stay in the Market during the Period

Different businesses use a range of marketing methods to stay competitive. It often depends on their industry. To compete even more effectively in the commercial market, one must concentrate on developing marketing strategies. The success of the company and the sector as a whole depends on these marketing tactics. The purpose of the study is to understand the various marketing tactics used by various sectors in COVID-19. Strategies used across a range of sectors during COVID19, including the tourism, tea, SMEs, and appeal sectors. We've enquired about their adoption through this study. This study also offers some suggestions after evaluating the use of various marketing methods in the contexts of both the global and Sri Lankan markets.