Enhancing the Data-Based Communication of Climate Change with Visual Art

Abstract Visual art has been used to revamp the portrayal of climate change with a hope to engage emotions while expanding nonexperts’ psychological capacity to perceive its relevance. However, empirical evidence supporting the effectiveness of artistic representation of data as a tool for public communication is lacking. Using controlled experiments with two national samples of U.S. adults (total N = 671), this study found that artistic visualizations elicited stronger positive emotions than informationally equivalent data graphs but did not differ in their perceived credibility or effectiveness as visual aids for learning. When used to prompt individual reflection, artistic visualizations appeared to mitigate the political division in viewers’ perceived relevance of climate change that could otherwise be exacerbated by exposure to data graphs.