Using the Focus Group Technique to Explore Attitudes and Knowledge of Recreational Cannabis Regulation in Mexico

Abstract Amidst the ongoing global discourse on cannabis legalization, this study focuses on public perception and attitudes towards its sale in Mexico prior to regulation. The research aimed to understand how citizens perceive cannabis and their opinions on its legalization. Utilizing focus groups as a qualitative methodology, data was gathered from eight residents of Hermosillo, Sonora, aged 18 and above. Participants shared diverse insights into cannabis uses, both recreational and medicinal, and expressed varying views on its commercialization and the benefits of electronic marketing. Results highlighted a consensus on individual rights to cannabis consumption and emphasized the need for balanced regulations to mitigate associated risks. While participants showed concerns about excessive use and potential health effects, they also recognized therapeutic and economic benefits. In conclusion, the study underscores the importance of informed regulation to ensure responsible cannabis use and maximize its potential benefits.