A Comprehensive Literature Review on the Impact of the COVID-19 Pandemic on Critical Industries in the Sri Lankan Economy and the Marketing Strategies Used to Stay in the Market during the Period

Tharindu Hemawansha
SSRN Electronic Journal · 2022 · doi:10.2139/ssrn.4306828
preprint OA: closed
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⚙ AI-generated summary by claude@2026-06, 2026-06-09 ⓘ

This review examines how the COVID-19 pandemic affected Sri Lanka's critical industries and the marketing strategies employed to maintain market presence during this period.

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