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Edible gel beads enriched with nutrients represent an innovative option in the functional food market. However, limited research exists on consumer attitudes and the factors driving their purchase intention for such products. Objective This study aims to explore consumer attitudes and identify the key factors that influence the purchase intention of nutrient-enriched edible gel beads. Methodology A quantitative research approach was employed using a questionnaire distributed to 256 participants. This research was approved by the Human Research Ethics Review Committee, Multi-Institutional Group No.1, Chulalongkorn University COA No.165/67, Belmont Report 1979, Declaration of Helsinki 2013, Council for International organization of Medical Sciences (CIOM) 2016. The survey measured variables such as product knowledge, health consciousness, perceived benefits, price sensitivity, and attitude toward the product. Data were analyzed to identify significant predictors of purchase intention. Result The study confirms that Thai consumers’ purchase intentions for nutrient-enriched edible gel beads are strongly influenced by perceived health benefits, trust in health claims, and product attributes such as taste and labeling. Demographic factors like gender and education also play a role. These insights underscore opportunities for product innovation and targeted marketing, while highlighting the need for clearer labeling and broader consumer education to support informed health choices. Unique Contribution This research contributes to the emerging body of knowledge on functional food products by highlighting the specific psychological and economic factors that shape consumer behavior toward innovative health-oriented foods in the Thai context. \" } { \"@context\": \"http://schema.org\", \"@type\": \"BreadcrumbList\", \"itemListElement\": [ { \"@type\": \"ListItem\", \"position\": \"1\", \"item\": { \"@id\": \"https://f1000research.com/\", \"name\": \"Home\" } }, { \"@type\": \"ListItem\", \"position\": \"2\", \"item\": { \"@id\": \"https://f1000research.com/browse/articles\", \"name\": \"Browse\" } }, { \"@type\": \"ListItem\", \"position\": \"3\", \"item\": { \"@id\": \"https://f1000research.com/articles/14-977/v1\", \"name\": \"Attitudes and Factors Influencing the Purchase Intention of Nutrient-Enriched...\" } } ] } Home Browse Attitudes and Factors Influencing the Purchase Intention of Nutrient-Enriched... ALL Metrics - Views Downloads Get PDF Get XML Cite How to cite this article Bunditkul S, Borompichaichartkul C and Suanpong K. Attitudes and Factors Influencing the Purchase Intention of Nutrient-Enriched Edible Gel Beads [version 1; peer review: awaiting peer review] . F1000Research 2025, 14 :977 ( https://doi.org/10.12688/f1000research.167308.1 ) NOTE: If applicable, it is important to ensure the information in square brackets after the title is included in all citations of this article. Close Copy Citation Details Export Export Citation Sciwheel EndNote Ref. Manager Bibtex ProCite Sente EXPORT Select a format first Track Share ▬ ✚ Research Article Attitudes and Factors Influencing the Purchase Intention of Nutrient-Enriched Edible Gel Beads [version 1; peer review: awaiting peer review] Supaluck Bunditkul 1 , Chaleeda Borompichaichartkul 2 , Kwanrat Suanpong 3 Supaluck Bunditkul 1 , Chaleeda Borompichaichartkul 2 , Kwanrat Suanpong 3 PUBLISHED 24 Sep 2025 Author details Author details 1 Graduate School, Chulalongkorn University, Bangkok, Bangkok, 10330, Thailand 2 Food technology, Chulalongkorn University, Bangkok, Bangkok, 10330, Thailand 3 Business school, Chulalongkorn University, Bangkok, Bangkok, 10330, Thailand Supaluck Bunditkul Roles: Conceptualization, Data Curation, Formal Analysis, Methodology, Project Administration, Resources, Writing – Original Draft Preparation Chaleeda Borompichaichartkul Roles: Investigation, Methodology, Supervision, Validation, Writing – Review & Editing Kwanrat Suanpong Roles: Conceptualization, Resources, Supervision, Visualization, Writing – Review & Editing OPEN PEER REVIEW REVIEWER STATUS AWAITING PEER REVIEW This article is included in the Agriculture, Food and Nutrition gateway. Abstract Background With rising health awareness and achieving SDGs on improve nutrition for all at all ages, consumers are increasingly seeking functional foods that offer nutritional benefits beyond basic sustenance. Edible gel beads enriched with nutrients represent an innovative option in the functional food market. However, limited research exists on consumer attitudes and the factors driving their purchase intention for such products. Objective This study aims to explore consumer attitudes and identify the key factors that influence the purchase intention of nutrient-enriched edible gel beads. Methodology A quantitative research approach was employed using a questionnaire distributed to 256 participants. This research was approved by the Human Research Ethics Review Committee, Multi-Institutional Group No.1, Chulalongkorn University COA No.165/67, Belmont Report 1979, Declaration of Helsinki 2013, Council for International organization of Medical Sciences (CIOM) 2016. The survey measured variables such as product knowledge, health consciousness, perceived benefits, price sensitivity, and attitude toward the product. Data were analyzed to identify significant predictors of purchase intention. Result The study confirms that Thai consumers’ purchase intentions for nutrient-enriched edible gel beads are strongly influenced by perceived health benefits, trust in health claims, and product attributes such as taste and labeling. Demographic factors like gender and education also play a role. These insights underscore opportunities for product innovation and targeted marketing, while highlighting the need for clearer labeling and broader consumer education to support informed health choices. Unique Contribution This research contributes to the emerging body of knowledge on functional food products by highlighting the specific psychological and economic factors that shape consumer behavior toward innovative health-oriented foods in the Thai context. READ ALL READ LESS Keywords Consumer attitudes, Nutrient, Gel bead, Malnutrition, Functional Food, Purchase intention Corresponding Author(s) Supaluck Bunditkul ( [email protected] ) Close Corresponding author: Supaluck Bunditkul Competing interests: No competing interests were disclosed. Grant information: The author(s) declared that no grants were involved in supporting this work. Copyright: © 2025 Bunditkul S et al . This is an open access article distributed under the terms of the Creative Commons Attribution License , which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. How to cite: Bunditkul S, Borompichaichartkul C and Suanpong K. Attitudes and Factors Influencing the Purchase Intention of Nutrient-Enriched Edible Gel Beads [version 1; peer review: awaiting peer review] . F1000Research 2025, 14 :977 ( https://doi.org/10.12688/f1000research.167308.1 ) First published: 24 Sep 2025, 14 :977 ( https://doi.org/10.12688/f1000research.167308.1 ) Latest published: 24 Sep 2025, 14 :977 ( https://doi.org/10.12688/f1000research.167308.1 ) 1. Introduction Malnutrition caused by imbalanced dietary intake due to deficiencies or excesses of nutrients remains a persistent global health concern. One emerging contributor to this issue is the rising consumption of sugar-sweetened beverages, including bubble/boba tea, which has become increasingly popular among younger Southeast Asian generations. Despite its widespread appeal, bubble or boba tea is often regarded as typically high in calories and added sugars while lacking essential nutrients such as protein, dietary fiber, and vitamins. Regular consumption of such nutrient-poor, energy-dense beverages has been associated with an increased risk of chronic non-communicable diseases, including obesity, diabetes, hypertension, and cardiovascular disease. The excessive sugar content in these beverages often surpasses the recommended daily intake, contributing to nutritional imbalances and undernutrition, particularly among frequent consumers. As the bubble tea market expands rapidly, there is often a growing need to develop healthier product alternatives that respond to health challenges and consumer demand. This study, therefore, aims to examine consumer attitudes and identify key factors influencing the purchase of Nutrient-Enriched Edible Gel Beads. The findings will inform the selection of functional ingredients and guide the development of a nutrient-enriched prototype that aligns with modern health and wellness trends. 2. Literature review Consumer purchase intentions toward functional foods are shaped by a combination of demographic characteristics, health-related motivations, and product-specific attributes. Understanding these factors is essential for guiding the development of innovative, health-oriented products such as nutrient-enriched edible gel beads. 2.1 Demographic influences Demographic factors—including age, gender, education, and income—have been consistently linked to health food purchasing behavior, 1 found that attitudes toward healthy diets and nutrition knowledge vary by age and social grouping. Women and older adults tend to prioritize long-term health benefits, including skin and joint care, 2 while individuals with higher income and education levels are more willing to pay for functional foods due to greater health awareness. 3 In Thailand, Thiranusornkij 4 noted that consumers with existing health conditions (e.g., diabetes or hypertension) are more likely to select products with explicit health claims, such as “low-fat” or “sugar-free.” 2.2 Consumption behavior and lifestyle Consumption frequency, purchasing channels, and perceived convenience play a vital role in consumer decisions. Health-conscious consumers frequently seek products that align with their lifestyle—preferring items available at convenience stores, online platforms, or health food outlets. 5 While knowledge of health and nutrition can influence attention to food labeling, 6 In Thailand, Jongpradit 7 observed that bubble tea consumption is driven by flavor and accessibility, especially among younger demographics. These findings suggest that even health products must meet expectations in taste and convenience. 2.3 Product attributes and health claims Functional foods that offer sensory appeal and clearly communicated health benefits tend to attract greater consumer interest. Hellyer 8 noted that claims such as “high in fiber” or “immune-boosting” significantly enhance perceived value. Customizable options—such as the ability to choose added nutrients—are increasingly appealing, 9 especially when addressing specific health goals like weight control or skin care. 8 In the Thai context, Phaisuwat 10 emphasized that the practicality of use, such as portability and ease of consumption, is particularly valued among elderly consumers. Overall, prior research highlights a multidimensional decision-making process shaped by demographic traits, health motivations, lifestyle behaviors, and product-specific features. However, limited research has focused on consumer preferences for customizable, nutrient-enriched gel beads—particularly in the Thai market. This study addresses that gap by examining how these factors influence the purchase intention of health-oriented gel bead products. Consequently, the overall hypotheses & conceptual framework are shown in Figure 1 . Figure 1. Conceptual framework. 3. Methodology This study investigated consumer attitudes and behaviors and the factors influencing the purchase decision of nutrient-enriched gel beads to enhance respondent understanding. It also examined the consumption behaviour of consumers who currently consume traditional tapioca pearls in bubble tea. Factors influencing consumer behavior were reviewed from the literature and included: Demographic factors: gender, age, marital status, education level, occupation, and average monthly income Health-related factors: existing health issues and interest in health claims Purchase intention factors: product format, characteristics, price, and place of purchase The finalized questionnaire was divided into three main sections: a) General information: gender, age, number of family members, highest level of education, occupation, average monthly income, and health problems b) Consumption behavior of tapioca pearls: frequency of consumption, purchase channels, behavior regarding healthy pearls, and expenditure on health food products c) Attitudes and consumer demand toward nutrient-enriched gel beads: interest in health claims, interest in new product types, properties of nutrient-enriched gel beads, and purchase intention The survey targeted residents in Bangkok aged 20 years and above. The appropriate sample size was calculated using the G*Power program, 11 which recommended 190 participants, with an additional 2% (n = 4) added to account for potential non-responses, bringing the minimum target sample to 194. However, to ensure greater diversity and data robustness, a total of 256 valid responses were ultimately collected and analyzed. Quota sampling was employed by predefining target characteristics and proportions of the target group. The questionnaire including informed consent statement was distributed online via the Line application, with dissemination through acquaintances, including master’s and doctoral students, colleagues, and family members. The eligibility criteria required respondents to be aged 20 years and above. No exclusion criteria were set to ensure diversity in attitudes. Data were collected through Google Forms. All participants were informed consent in the questionnaires. Hypotheses were tested using the Pearson Chi-Square statistical method to examine the factors influencing the purchase decision of health-enhanced pearls. 4. Results A total of 256 target consumers were surveyed using a structured questionnaire consisting of three parts: (1) demographic information, (2) consumption behavior, and (3) attitudes and preferences toward purchasing health-oriented pearl products. The findings are presented and referred to Table 1 as follows: Table 1. General information of respondents. Variable Category Percentage (%) Gender Female 67% Male 30% Not specified 3% Age Group 26–35 years 28% 36–45 years 25% Household Size 4 members 34% Education Level Bachelor’s degree 52% Postgraduate degree 41% Occupation Private company employee 48% Monthly Income (THB) 10,001–30,000 31% 50,001–100,000 21% Health Conditions Having health issues 35% Types of Health Conditions Allergies 46% High blood pressure 14% Obesity 11% Diabetes 11% General information of respondents Among the 256 respondents, the majority were female (67%), followed by male (30%), and those who preferred not to specify their gender (3%). The most represented age groups were 26–35 years (28%) and 36–45 years (25%). Most respondents lived in households of four members (34%). Regarding education, most held a bachelor’s degree (52%), followed by postgraduate degrees (41%). The predominant occupation was private company employee (48%), while the most common income range was 10,001–30,000 THB per month (31%), followed by 50,001–100,000 THB (21%). Regarding health conditions, 35% of respondents reported having health issues. The most common were allergies (46%), followed by high blood pressure (14%), obesity (11%), and diabetes (11%). 4.1 Demographic factors Factors associated with health claim preferences Statistical analysis using Pearson’s Chi-Square test revealed significant associations between individual demographic factors and interest in specific health claims on pearl products: Gender: A significant relationship was found between gender and interest in “high collagen” health claims (χ 2 = 6.673, p = 0.036), indicating that gender influences preference for skin and joint-related benefits. Please refer to Table 2 . Table 2. Test of the relationship between gender and interest in health claims for the purchase of health-oriented pearl products related to skin and joint care (High collagen) (n = 256). Sex Skin and joint care (High collagen) Total Chi-Square Sig. Very interested Moderately interested Male 58 (76.32) 18 (23.68) 76 (100.00) 6.673 0.036 * Female 102 (59.30) 70 (40.70) 172 (100.00) Not specific 5 (62.50) 3 (37.50) 8 (100.00) Total 165 (64.45) 91 (35.55) 256 (100.00) * P value less than 0.05. Education Level: From Table 3 , a significant association was in addition found between the highest education level and interest in “high protein” health claims (χ 2 = 8.757, p = 0.033). Respondents with lower education levels showed higher interest in protein claims than those with advanced degrees. Table 3. Test of the relationship between highest education level and interest in health claims for the purchase of health-oriented pearl products related to high protein content (n = 256). Education level High Protein content Total Chi-Square Sig. Very interested Moderately interested High school equivalent or lower 11 (100.00) 0 (0.00) 11 (100.00) 8.757 0.033 * Diploma 7 (87.50) 1 (12.50) 8 (100.00) Bachelor’s degree 103 (78.03) 29 (21.97) 132 (100.00) Master’s degree or higher 70 (66.67) 35 (33.33) 105 (100.00) Total 191 (74.61) 65 (25.39) 256 (100.00) * P value less than 0.05. These results suggest that demographic profiles are closely tied to health-related purchasing interests, reflecting potential for targeted product development in the functional food sector. 4.2 Consumption behavior factors of pearl-based products Refer to Table 4 , approximately 77% of respondents had consumed pearl-based food or beverages. The most common consumption frequency was once a month (23%), followed by every three months (16%) and 2–3 times per week (11%). Table 4. Consumption behavior factors (n = 256). Consumption behavior Frequency (n) Percentage (%) 1. Frequency of product consumption Daily 4 2 2–3 times per week 27 11 Once a week 24 9 Once every two weeks 20 8 Once a month 59 23 Once every two months 21 8 Once every three months 42 16 Never consumed 59 23 2. Product purchase channels General convenience stores 93 24 Supermarkets (e.g., Tops, Foodland) 79 20 Hypermarkets (e.g., Lotus, Big C) 73 19 Direct sales and online platforms 75 19 Health product stores (e.g., Lemon Farm) 36 9 Other 20 5 Never purchased 12 3 3. Accessibility of health-oriented pearl products Available 117 46 Not available 139 54 4. Average expenditure on health foods or dietary supplements (per purchase) Less than 25 THB 8 3.13 25–50 THB 38 14.84 51–75 THB 28 10.94 76–100 THB 27 10.55 101–150 THB 15 5.86 151–200 THB 19 7.42 More than 200 THB 92 35.94 Never spent 29 11.33 Preferred purchase channels included convenience stores (24%), supermarkets (20%), and direct/online sales platforms (19%). However, 54% of respondents reported difficulty accessing health-oriented pearl products. Regarding spending behavior, the majority (36%) spent more than 200 THB per purchase on health or functional food products, while a significant portion spent between 25–100 THB (22–28%). 4.3 Product attribute requirement factors Respondents prioritized health-related attributes when choosing nutrient-enriched edible gel beads products. In terms of purchasing intent in Table 5 , the findings revealed that 76% of respondents expressed willingness to purchase a product if it met their health-related needs. When asked about the most desirable health claims, “low sugar” emerged as the top preference (16%), followed closely by “high antioxidant” (15%) and “high fiber” (14%). These preferences reflect the growing concern among consumers regarding sugar intake and chronic disease prevention. Table 5. Attitudes and preferences of respondents (n = 256). Consumption behavior Frequency (n) Percentage (%) 1. Interest in Health Claims (multiple selections allowed) Boost immunity against COVID-19 36 5 Low fat 92 12 Skin and joint care (High collagen) 91 12 Low sugar 122 16 High fiber 107 14 High antioxidant 114 15 High protein 65 8 Low cholesterol 86 11 Low glycemic index 47 6 Other 8 1 2. Interest in Beneficial Nutrients (multiple selections allowed) Herbal supplements/immunity/antiviral 85 9 Collagen for skin and joint care 145 15 High in vitamins C, D, E 92 10 Omega 3, 6, 9 78 8 Beta-carotene, lutein (eye care) 82 9 High polyphenolic content (antioxidants) 88 9 Source of probiotics 105 11 High in zinc and iron 46 5 High in vitamins B2, B5, B6, B12 101 11 High in dietary fiber 118 13 Other 3 0 3. Purchase Intention for Dietary Supplement Products Matching Consumer Needs Purchase 194 76 Not sure 54 21 Do not purchase 8 3 4. Motivation for Interest in Health Claims (multiple selections allowed) Believe in claims and benefits 100 23 Reduce disease risk 125 29 Weight control 105 24 Follow doctor’s recommendations 55 13 Disease relief 34 8 Other 9 2 5. Purchase Intention for Nutrient-Enriched Pearl or Pearl-Infused Beverages Purchase 170 66 Not sure 60 23 Do not purchase 26 10 As for preferred nutritional ingredients, a combined 21% of respondents favored products enriched with high levels of vitamins B, C, D, and E, indicating a strong interest in micronutrient fortification. Collagen ranked next at 15%, suggesting its appeal due to perceived benefits for skin and joint health, followed by high fiber 13% and probiotics 11%, which are associated with digestive and immune system support. Refer to Table 6 , the key motivations driving consumer interest in purchasing these health-oriented gel bead products were primarily related to disease prevention (29%), weight management (24%), and trust in the claimed health benefits (23%). These results underscore the importance of both tangible health outcomes and consumer confidence in product claims, highlighting critical areas for future product positioning and communication strategies. Table 6. Importance of factors considered by respondents when purchasing health-oriented pearl products. Factor Percentage (%) Least important Taste 9 Visual appearance 10 Ease of availability 11 Price 10 Packaging format 15 Health claims 10 Brand or manufacturer 9 Recommendations from family/friends 18 Promotions 10 In terms of the most influential factors in consumer decision-making were Nutritional value and health claims (x̅ = 4.12, SD = 0.891) Taste (x̅ = 3.93, SD = 0.898) Ease of availability (x̅ = 3.71, SD = 0.913) in Table 7 . Table 7. Importance of factors in purchasing health-oriented pearl products. Factor Mean (x̄) S.D. Interpretation Taste 3.93 0.898 High Visual appearance 3.42 0.908 High Ease of availability 3.71 0.913 High Price 3.71 0.895 High Packaging format 3.19 0.920 Moderate Nutritional value and health claims 4.12 0.891 High Brand or manufacturer 3.43 0.935 High Overall 3.64 0.909 High These findings highlight the importance of integrating health value, convenience, and sensory appeal in product development to align with modern consumer expectations. 5. Discussion This chapter interprets the findings from the survey of 256 Bangkok-based consumers, linking them with existing research on functional food preferences and health-driven behavior. The findings of this study reveal meaningful insights into consumer attitudes and behaviours regarding the purchase of nutrient-enriched edible gel beads. These results align with previous literature that emphasizes the influence of demographic, behavioral, and product-related factors on health food consumption. This study suggests that perceived health benefits and belief in product efficacy are important in consumer interest. The high level of interest in health claims such as “low sugar,” “high antioxidants,” and “high fibre” observed among respondents reflects a strong health-oriented mindset, particularly among those with existing health conditions. This supports Herath 3 and Siró, 12 who suggested that individuals with health concerns are more willing to engage in preventive consumption behaviors. The study also indicates demographic patterns that align with Niva 2 and Thiranusornkij. 4 For instance, gender was significantly associated with preference for collagen-enriched pearls, a finding that mirrors earlier research showing women are more likely to prioritize long-term health benefits. Similarly, education level correlated with preference for high-protein products, suggesting that nutritional awareness plays a role in shaping consumer preferences, as echoed in the literature. Regarding consumption behavior, the results support Bruschi 6 and Ares, 9 noting that convenience and accessibility remain important purchasing factors. Despite high interest in nutrient-enriched edible gel bead, over half of the respondents reported difficulty accessing such products. This gap between interest and availability reinforces the need for broader distribution and clearer communication of product benefits. Furthermore, the study reflects regional consumer behavior trends noted in prior Thai-based research. For example, the influence of chronic health conditions on purchasing decisions, as observed in this study, corresponds with Phaisuwat, 10 who emphasized that elderly consumers are guided by practical considerations such as product portability, convenience, and familiarity with functional ingredients. Overall, the present findings validate the multidimensional model of health food consumption, which integrates individual (health status, demographic traits), behavioral (shopping frequency, expenditure), and product-level (functional benefits, sensory appeal) determinants. 6. Conclusion This study contributes to a growing body of knowledge on health food consumer behavior by exploring the attitudes and factors influencing Thai consumers’ purchase of nutrient-enriched gel bead products. The results confirm that interest in health claims and functional ingredients is often regarded as high, especially for features such as low sugar, high antioxidants, fibre, and collagen. Demographic variables such as gender and education were shown to influence these preferences, consistent with prior literature. Consumer purchasing intentions were driven by perceived health benefits, disease prevention, and trust in health claims—echoing key themes identified in existing studies. Moreover, product-related factors such as taste, ease of access, and nutritional labeling significantly affected purchasing decisions. These findings highlight opportunities for product developers to create targeted, health-enhancing innovations that address consumer health concerns and preferences. They also suggest improved market accessibility, clearer labeling, and education campaigns to support informed health choices. 7. Limitations and future research This study provides valuable insights into consumer attitudes and purchasing behaviours toward nutrient-enriched edible Gel Beads, yet several limitations should be acknowledged. First, the data were collected using an online questionnaire with a quota sampling method limited to respondents residing in Bangkok. As a result, the findings may not fully represent consumer behavior in other regions of Thailand, particularly in rural areas or provinces with differing cultural and economic profiles. Second, the study relied on self-reported data, which are inherently subject to biases such as social desirability and recall inaccuracies. For example, respondents may overstate their health consciousness or underestimate their consumption of sugar-sweetened beverages. Third, while this research identified statistical associations between demographic variables and interest in health claims, it did not employ more advanced inferential techniques (e.g., regression or structural equation modelling) to examine causal relationships or interaction effects among variables. Future research should consider expanding the sample size and scope to include participants from multiple geographic regions and socioeconomic backgrounds across Thailand or other Southeast Asian countries. Additionally, qualitative methods such as focus group discussions or in-depth interviews could provide richer insights into consumer motivations, emotional responses, and perceived barriers to adopting functional food products. Moreover, experimental studies or product testing trials could explore consumer behavior in response to different formulations, labeling strategies, or health claims. These findings would be particularly beneficial for guiding the development and marketing of health-oriented pearl products tailored to diverse consumer segments. Institutional review board statement This study was performed in line with the principles of the Declaration of Helsinki. Approval was granted by The Research Ethics Review Committee for Research Involving Human Subjects: Health Sciences Group, at Chulalongkorn University (19 July 2024,COA No.165/67). Informed consent statement Informed consent was obtained from all subjects involved in the study. Data availability statement Mendeley data Attitudes and Factors Influencing the Purchase Intention of Nutrient-Enriched Edible Gel Beads. https://doi.org/10.17632/6ynv7sr5xd.1 . 13 This project contains the following underlying data: 1. Consent letter and Questionnaire.pdf - Includes the participant information sheet, consent form, and full questionnaire used for data collection. 2. Graph summary survey report_Attitudes_Factor_influencing_nutrient_enriched bead gel.pdf - Contains graphical and tabular summaries of survey results categorized by demographic segments and response trends. 3. IRB_Cerifiied_Chulalongkorn University.pdf - Institutional Review Board (IRB) approval document certifying that ethical standards were followed. 4. Raw_Data_256 response_Attitudes_Factors_Purchase Intention_Nutrient Enriched Bead Gel.xlsx- Raw, anonymized data from 256 respondents, including all survey variables from general demographics to purchase intention indicators. Data are available under the terms of the Creative Commons Attribution 4.0 International license (CC-BY 4.0). Acknowledgements We thank Professor Emeritus Dr. Achara Chandrachai, Dr. Umaporn Somsiriwattana, Chulalongkorn University for their valuable recommendations. References 1. Bogue J, Coleman T, Sorenson D: Determinants of consumers’ dietary behaviour for health-enhancing foods. Br. Food J. 2005; 107 : 4–16. Publisher Full Text 2. Niva M: Can we predict who adopts health-promoting foods? Users of functional foods in Finland. Scandinavian Journal of Food and Nutrition. 2006; 50 (1): 13–24. Publisher Full Text 3. Herath D, Cranfield J, Henson S: Who consumes functional foods and nutraceuticals in Canada?: results of cluster analysis of the 2006 survey of Canadians’ demand for food products supporting health and wellness. Appetite. 2008; 51 (2): 256–265. PubMed Abstract | Publisher Full Text 4. Thiranusornkij L, Thamnarathip P, Chandrachai A, et al. : Comparative studies on physicochemical properties, starch hydrolysis, predicted glycemic index of Hom Mali rice and Riceberry rice flour and their applications in bread. Food Chem. 2019; 283 : 224–231. PubMed Abstract | Publisher Full Text 5. Kotler P: Kotler on marketing. Simon and Schuster; 2012. 6. Marcos Luciano Bruschi: Strategies to Modify the Drug Release from Pharmaceutical Systems. Woodhead Publishing; 2015; iv. 9780081000922. Publisher Full Text Reference Source 7. Jongpradit S: Factors influencing the purchasing decision on bubble tea in Bangkok.2019. Publisher Full Text 8. Hellyer NE, Fraser I, Haddock-Fraser J: Food choice, health information and functional ingredients: An experimental auction employing bread. Food Policy. 2012; 37 (3): 232–245. Publisher Full Text 9. Ares G: Non-sensory factors which influence choice behavior of foods that have a positive effect on health. Handbook of behavior, food and nutrition. Springer; 2011; pp. 757–770. Publisher Full Text 10. Phaisuwat S: Product Innovation Rice Functional Food for Elderly Chulalongkorn University.2015. Publisher Full Text 11. Erdfelder E, Faul F, Buchner A: Gpower: A general power analysis program. Behav. Res. Methods Instrum. Comput. 1996; 28 (1): 1–11. Publisher Full Text 12. Siró I, Kápolna E, Kápolna B, et al. : Functional food, product development, marketing and consumer acceptance—A review. Appetite. 2008; 51 (3): 456–467. PubMed Abstract | Publisher Full Text 13. Bunditkul S: Attitudes and Factors Influencing the Purchase Intention of Nutrient-Enriched Edible Gel Beads. Mendeley Data. 2025. Publisher Full Text Comments on this article Comments (0) Version 1 VERSION 1 PUBLISHED 24 Sep 2025 ADD YOUR COMMENT Comment Author details Author details 1 Graduate School, Chulalongkorn University, Bangkok, Bangkok, 10330, Thailand 2 Food technology, Chulalongkorn University, Bangkok, Bangkok, 10330, Thailand 3 Business school, Chulalongkorn University, Bangkok, Bangkok, 10330, Thailand Supaluck Bunditkul Roles: Conceptualization, Data Curation, Formal Analysis, Methodology, Project Administration, Resources, Writing – Original Draft Preparation Chaleeda Borompichaichartkul Roles: Investigation, Methodology, Supervision, Validation, Writing – Review & Editing Kwanrat Suanpong Roles: Conceptualization, Resources, Supervision, Visualization, Writing – Review & Editing Competing interests No competing interests were disclosed. Grant information The author(s) declared that no grants were involved in supporting this work. Article Versions (1) version 1 Published: 24 Sep 2025, 14:977 https://doi.org/10.12688/f1000research.167308.1 Copyright © 2025 Bunditkul S et al . This is an open access article distributed under the terms of the Creative Commons Attribution License , which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Download Export To Sciwheel Bibtex EndNote ProCite Ref. Manager (RIS) Sente metrics Views Downloads F1000Research - - PubMed Central info_outline Data from PMC are received and updated monthly. - - Citations open_in_new 0 open_in_new 0 open_in_new SEE MORE DETAILS CITE how to cite this article Bunditkul S, Borompichaichartkul C and Suanpong K. Attitudes and Factors Influencing the Purchase Intention of Nutrient-Enriched Edible Gel Beads [version 1; peer review: awaiting peer review] . 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